How to Whitelist an Email in 23 popular tools

Don't forget to share this post!

Fundamental Marketing Email Whitelist Instructions

Since your Email Provider probably uses some type of overzealous filtering; You’ll be asked to add certain email addresses to your trusted list of senders, contacts or address book. All also known as “Whitelisting.”

For Example, you might get a message like this: “If you do not see an email from John Smith in your Inbox, my email may have mistakenly been sent to your spam folder.

Please open your spam folder and if you find an email from John Smith open it and mark it as “Not spam”…”

Below you’ll find 23 popular apps and tools and the guidelines on how to whitelist a specific email. For this purpose, we will use the alias email  

Click your provider below to grab the whitelisting instruction.

Popular Apps


Gmail App

Gmail Tabs

iPhone Mail


Outlook App


Email Clients

AOL Web Mail





Security Apps



Trend Micro

Spam Filters



Barracuda Net


Other Spam Filters

Is your email client or spam filter not listed?

If John Smith is being filtered, try adding to your Address Book or Contact list.

If messages continue to be sent to your junk folder contact your ISP or spam filter application support and ask how to whitelist

Popular Apps



At times, Gmail mistakenly sends emails you want, to the Spam folder…

If you do not readily find an email from John Smith

Please check your Gmail Spam Folder:

To assure you continue to get emails you asked to receive, Create a Filter

  1. If you find an email from John Smith in Gmail spam?
  2. Open the email please.
  3. Click ‘Dots’ button on the top right, to reveal your choices.

Click Filter messages like this

  Filter messages like this  

Click the button  Create filter   to open your settings.

From the next menu, please check these options

  Never send it to Spam  
  Always mark it as important  
  Also apply filter to matching conversations  
  Categorize as: Choose Category… 

Under the “Categorize as: Choose Category…”

  1. Click the dropdown icon next to “Choose Category…”
  2. Please select Primary in the next options menu.
  Choose Category…  

Click the blue  Create filter   button, to save your settings

Now you will always see John Smith in your Primary Inbox tab!

Next, if the email remains open? Please mark the email as “Not spam”

  1. If you see an email from John Smith: Open the email please.
  2. Click the button on the alert, labeled Report Not spam .
Screenshot 2023 01 18 Gmail.pngwidth681ampheight103ampnameScreenshot 2023 01 18 Gmail

Gmail Tabs

If you are using Gmail Tabs such as ‘Promotions’ please open your Promotions tab in Gmail.

  1. If you find an email from John Smith in your Gmail Promotions tab:
  2. Grab and drag my email to the Primary Inbox Tab.
  3. After doing so, you will receive an alert like the one below at the top of your Gmail toolbar.
Screenshot 2023 01 18 Gmail Tabs.pngwidth681ampheight102ampnameScreenshot 2023 01 18 Gmail Tabs
  1. Click Yes in the black alert box at Gmail.
  2. This way you will always see John Smith in your Primary Inbox tab…

Also You Can Create A Filter…

  1. If you find an email from John Smith in your Gmail Promotions tab:
  2. Open the email please.
  3. Click the dots menu on the top left of the email.
gmail dropdown.pngwidth175ampheight99ampnamegmail dropdown

Click Filter messages like this.

  Filter messages like this  

Click the button  Create filter to open your settings.

Please select Primary in the next options menu.

  Choose Category…  

Click the blue  Create filter   button, to save your settings

Now you will always see John Smith in your Primary Inbox tab…


Gmail Mobile App

If you are using the Gmail Mobile App on your mobile device, please open the app now

Should you not readily see an email from John Smith, please check the Spam Folder:

Should an email from John Smith appear mistakenly sent to Gmail spam?

Please open the email and Tap the three dot icon.

  Move to  
  Change labels  
  Mark as not important  

Select “Change labels…”

Check the box next to Inbox

gmail new label.jpgwidth275ampheight139ampnamegmail new label

Tap OK to save your settings

Are you are using Gmail Tabs such as “Promotions” please open your Promotions tab in Gmail.

  1. When you find the email from John Smith
  2. Tap the three dot menu icon – top right.
  3. Then select Move to.
  4.   Move to    Snooze    Change labels  
  5. Then select Primary from the list.
gmail app moveto.jpgwidth275ampheight182ampnamegmail app moveto

This should help Gmail to know, you always want to see John Smith in your Primary Inbox tab…


Yahoo! Mail

If you do not see an email from John Smith in your Inbox…

Check your Spam Folder. If an email from John Smith is there?

  1. Please open the email.
  2. Next click the Not Spam button on the top toolbar.

To ensure delivery: Create a filter to automatically send email from John Smith to your Inbox.

  1. Move your mouse over or tap the Gear icon in the top right navigation bar.
  2. Select Settings from the list that drops down.
  3. Choose Filters located on the left side of the page.
  4. Click the Add button on the Filters page.
  5. Create a name such as Whitelist in the Filter name field.
  6. In the From field leave the default contains selected.
  7. Enter our email address in the text box next to Contains…
  8. Choose the destination folder to which you would like the message delivered. For example: Inbox.
  9. Click or tap Save…
  10. You will see in the next screen -Deliver to Inbox if From contains John Smith
  11. Click or tap Save on this screen.
  12. You will be returned to your Yahoo! Inbox.
Mail IOS

IPhone Mail App

iPhone Mail identifies most junk mail (spam) sent to your address or aliases, but it can mistakenly move email incorrectly to your Junk mail folder.

Periodically check the Junk folder for email messages that were marked as junk mistakenly.

To indicate that an email message from John Smith isn’t junk:

1. Open your Mail app and go to the Mailboxes screen

2. Scroll down to the folders area

iphone mailboxes.pngwidth250ampheight230ampnameiphone

3. Select the Junk folder.
4. Find the email from John Smith and slide it left to see options.

iphone swipe left.pngwidth250ampheight246ampnameiphone swipe left

5. Tap the More button.
6. Tap the Mark button.

iphone move message.pngwidth250ampheight343ampnameiphone move message

7. Tap the Mark as Not Junk button.

iphone not junk.pngwidth250ampheight345ampnameiphone not junk

The message is moved to your Inbox. Subsequent email messages from John Smith will no longer be marked as junk.

By default, messages in the Junk folder are deleted after 30 days so be sure to check it often to whitelist relevant email.

Outlook Mobile

Outlook Mobile App

Outlook’s mobile app now offers a “Focused Inbox” for your important email

To add John Smith to your list of Focused Inbox on the Outlook App…

Please open the mobile Outlook app on your Android, Microsoft or iPhone:

Then open the email from John Smith:

1. Click the dropdown menu  on the top right of your Inbox.

2. On the menu displayed tap Move to Focused Inbox

outlook app focused.pngwidth250ampheight156ampnameoutlook app focused

3. Select the Move this and all future messages button.

outlook app moveto.pngwidth250ampheight189ampnameoutlook app moveto

4. Tap Move

5. Now all future messages from John Smith will appear in your Focused Inbox

You can also remove unwanted emails from your Focused Inbox as well by repeating this process in your Focused tab.

Outlook Mobile

Outlook 2003, Outlook 2016 And Outlook Office 365

To ensure you continue to receive important emails in Outlook Office:

Please add John Smith to your list of “Safe senders” on Outlook:

  1. Right click our email in your Inbox email list pane.
  2. On the menu displayed move your mouse over or tap Junk
  3. Click or tap on Never block sender in the menu that rolls out.
  4. The resulting popup will say:
  5. “The sender of the selected message has been added to your Safe Senders List.”
  6. Click OK

To add sender to address book:

  1. Open the email
  2. Right-click on the from address
  3. Choose Add to contacts option

Email Clients



Previously “Hotmail”, “Live”, “Windows Live” and “MSN”…

In the new you must click the Wait it’s safe link if you find emails incorrectly identified as spam.

Entering the email contact in the address book or contacts no longer whitelists the sender.

To ensure messages from specific email addresses are not sent to your Junk Email folder, you can do one of two things:

  1. Check the Junk folder. If you see the John Smith email in your Inbox
  2. Open the email from John Smith
  3. Click the “Wait it’s safe” link

Mark Sender as “Wait it’s safe!

Screenshot 2023 01 18 155814.pngwidth681ampheight252ampnameScreenshot 2023 01 18 155814

Manually Add to Safe List

  1. Click the gear icon on the top right.
  2. Select Options in the drop-down list.
  3. On the Options page under Preventing junk email click Safe and Blocked Senders
  4. Click the link Safe Senders on the next page.
  5. Enter the email address John Smith in the text box.
  6. Click Add to list
  7. John Smith will now be added to your list of Safe senders
  8. Emails added to your Safe senders will not be delivered by mistake to your Junk folder.
AOL Webmail

AOL Webmail

To ensure important emails get delivered to your AOL Inbox- Please complete these two steps…

If you find John Smith in your spam folder:

  1. Right-click the email.
  2. Click “Not spam” in the resulting list.

Add to your Address Book:

  1. Open the email from John Smith
  2. Click the show details link next to John Smith in the From field.
  3. Move your mouse over or tap to show the menu.
  4. Click or tap Add Contact in the menu displayed.
  5. Add John Smith to the name fields
  6. Click Add contact

Next: Please Enable Images

Screenshot 2023 01 18 160153.pngwidth681ampheight59ampnameScreenshot 2023 01 18 160153
  1. By default, AOL now blocks all images.
  2. Open the email from John Smith
  3. Click Don’t block this sender 
  4. Now you will see our complete emails with no effort on your part…

Email from that Domain will now be delivered straight to your Inbox.



Please log into your Xfinity account and select your Comcast webmail:

  1. Should you find an email from John Smith in your spam folder:
  2. Open the email.
  3. Click the Spam (not spam) icon on the top toolbar.

Next please, add John Smith to your address book:

  1. Please open the email from John Smith.
  2. Click on the button at the top left of the email that says:
  3. + Add to Address Book
  4. That will open your edit contact screen.
  5. Then click Save and you’re all done.

If you are not receiving email at EarthLink, there are two actions you can take.

  1. Check the Suspect Email folder
  2. Add John Smith to your address book.

With EarthLink, if you have SpamBlocker turned on, suspect messages are automatically sent to your Suspect Email folder if the Domain is not in your address book.

Suspect Email Folder:

  1. While in the Suspect Email folder, if you see John Smith
  2. Select the Move to Inbox and Add Contact option from the drop down menu.
  3. This will add to your Address Book for future email delivery assurance.

Address Book Inclusion:

  1. Open the email.
  2. Click Add to Address Book in the email header.
  3. Use the Address Book Editor to verify the sender’s contact details and click save.
  4. Fill in as the email address of the sender.
  5. Any mail sent with the same Domain (right of the @ sign) will now be delivered to your Inbox.


AT&T no longer maintains its own inbox.

Instead, you can find your AT&T emails at

Please follow the Yahoo instructions for whitelisting an email address.

Click or Tap here, to scroll to the Yahoo instructions…

Mozila Thunderbird

Mozilla Thunderbird

Please open your Thunderbird email client:

If an email from John Smith appears in your Junk Folder:

Please mark that message as Not Junk.

Next, please add John Smith to your Address Book:

  1. Click the Address Book button.
  2. Make sure the Personal Address Book is highlighted.
  3. Click the New Contact button.
  4. Under the Contact tab, copy and paste the “From” address, into the email text box.
  5. Click OK.

Security Software

Norton AntiSpam

Norton AntiSpam

This problem may occur if is accidentally added to the Blocked List.

To remove the from the Blocked List:

  1. Start your Norton product.
  2. Click Settings.
  3. Depending on your Norton product, do one of the following:

For Norton 360:

  1. In the Settings window, under Detailed Settings, click AntiSpam.
  2. On the Filter tab, next to Blocked List, click Configure.

For Norton Internet Security:

  1. In the Settings window, on the Network tab, click Message Protection.
  2. Under AntiSpam, next to Blocked List, click Configure.
  3. In the Blocked List window, select the item that you want to remove, and then click Remove.
  4. Click Apply, and then click OK.
  5. If you do not find in the Blocked list, go to the next step.

To add to the Allowed List:

  1. Start your Norton product.
  2. Click Settings.
  3. Depending on your Norton product, do one of the following:

For Norton 360:

  • In the Settings window, under Detailed Settings, click AntiSpam.
  • On the Filter tab, next to Allowed List, click Configure.

For Norton Internet Security:

  1. In the Settings window, on the Network tab, click Message Protection.
  2. Under AntiSpam, next to Allowed List, click Configure.
  3. In the Allowed List window, click Add.
  4. In the Add Email Address window, from the Address Type drop-down, select the address type.
  5. Add, and then click OK.
  6. In the Allowed List window, click Apply, and then click OK.
McAfee Products

McAfee Products

While McAfee has removed spam protection in the latest Anti-Virus software- You may still have a version that offers spam filtering.

  1. To add John Smith to the friends whitelist, please open McAfee and click on Web & Email Protection.
  2. Then click on Anti-Spam
  3. There you can see various settings. You can change the spam protection level, change filter settings, etc.
  4. Click on the Friends list
  5. Please add to your “Friends List” to always allow emails from John Smith.
Trend Micro

Trend Micro

If you received an email message from John Smith that was incorrectly moved to the Spam Mail folder by the Anti-Spam Toolbar you can prevent this from occurring in the future

The Anti-Spam Toolbar detects spam by looking for certain keywords in the email’s subject or body. Occasionally, it may detect what you consider legitimate email as spam.

To prevent this from occurring you can do either of the following:

  1. Add John Smith to the list of Approved Senders.
  2. Decrease the Spam Email Filter Strength.

Note: You can also select the email and click Not Spam to report it to Trend Micro. However, this feature serves only as a reference to their spam database, and it may not have an effect on how the toolbar detects spam.

Add the sender to the list of Approved Senders:

  1. Open Microsoft Outlook.
  2. Click the Spam Mail folder then select the legitimate email detected as spam.
  3. Click Approve Sender on the toolbar.
  4. Click Yes when the confirmation message appears.

Decrease the Spam Email Filter Strength:

  1. Open Microsoft Outlook.
  2. Click Trend Micro Anti-Spam then click Settings.
  3. On the Spam Filter tab, move the slider bar to select a lower filter strength.
  4. Click OK to save your settings.

Spam Filters

Cloudmark Spamnet

Cloudmark SpamNet

Cloudmark filters email based on content footprints. To ensure our email has not been misidentified as spam:

  1. Select Cloudmark | Options… from the Cloudmark SpamNet toolbar in Outlook.
  2. Click Advanced.
  3. Go to the Whitelist tab.
  4. Click the Add button.
  5. Type:
  6. Click OK.
  7. Click OK.
  8. Click Yes.
  9. Click OK.


Sanebox is not a filter, but a filtering system trained by you.

  1. Open your Webmail or Gmail where you use SaneBox.
  2. Open your @SaneLater folder.
  3. If you find an email from John Smith or an email from in @SaneLater…
  4. Please drag my email to your Inbox folder.
  5. By doing this you will always get our great content in your Inbox from now on!

Spam Assassin

Spam Assassin is usually administered by your server admin. Please contact your admin and request that he or she:

  1. Add the following entry to your user_prefs file, which is found in the .spamassassin subdirectory on your web/mail server
  2. whitelist_from
  3. Save the user_prefs file or move the updated copy to your .spamassassin subdirectory.
Barracuda Networks

Barracuda Networks

Occasionally, the Barracuda Spam Firewall will mark a legitimate message as spam. There are two methods to whitelist email senders.

Whitelist Quarantined Senders:

  1. Open your email client. Barracuda should send you a summary each day listing quarantined items. Choose the most recent Barracuda email message.
  2. Locate the email from John Smith and the sender’s email address that you do not want to be quarantined in the future. Click on the word “Whitelist,” which is in green print to the right of the email title. This will open your list in a web browser.
  3. Click the box to the left of the email you want to whitelist. At the top of the page, click “Whitelist.” Barracuda will not block or quarantine the sender whose email address appears on the whitelist.

Whitelist Senders and Domains:

  1. Open your web browser. Navigate to your company’s Barracuda firewall homepage.
  2. Click on the Block/Accept tab.
  3. Choose “Sender Domain Block/Accept.” Enter the Domain name from to whitelist. For example, you can enter to allow all AOL addresses.
  4. You may enter a comment to remind you why you allowed this Domain. Click “Add.”
  5. Click your mouse on the “Email Sender Block/Accept” tab. Enter the email address of an individual sender that you want to whitelist, such as “
  6. Include a comment. Click “Add.” In the future, Barracuda will not block emails from this sender.

Most Used Spam Filters


Highlight the email from John Smith with the email address to Whitelist.

Click “More” in the SPAMfighter Toolbar and select “Whitelist”.

Here you can choose if you want to Whitelist the email address or the whole Domain.

To be sure that all emails from people in your Outlook contacts get through to you, you can import and Whitelist them.

To do this, follow these steps:

  1. Click “More” in the SPAMfighter toolbar.
  2. Then “Options”
  3. Then “Filter settings”
  4. Then “Blacklists & Whitelists”
  5. Then “Whitelist email address”
  6. Then “Import”.
  7. Select your ‘Address Book’ and click on “Check all”
  8. Click “Add”
  9. Click “Apply”

If you get a pop-up box offering you to upgrade to SPAMfighter Pro, it is because you have exceeded the limit of 100 addresses. You can fix this by buying SPAMfighter Pro or by deleting some of the addresses in your Black/White list. If you want to delete addresses, please go to:

  1. Click More” in the SPAMfighter toolbar.
  2. Then “Options”
  3. Then “Filter settings”
  4. Then “Blacklists & Whitelists”

Mail Washer

  1. Click Tools, then Blacklist & Friends.
  2. Click Add… on the right, the Friends list side.
  3. Make sure Plain email address is selected.
  4. Type:
  5. Click OK.
  6. Click OK.


  1. Open ChoiceMail
  2. Click on the Senders tab
  3. Choose “Approve another Sender”
  4. Type in the sender’s email address
  5. Click on OK

Spam Sleuth

  1. Select File, then Configure.
  2. Go to the Friends category.
  3. Make sure Active is checked.
  4. Type: on a line by itself in the entry field.
  5. Click OK.

We are not associated with any of the brands, websites or applications quoted here. All Trademarks ® are the property of their respective owners.

Was this helpful?

Thanks for your feedback!
Don't forget to share this post!
Photo of author

About the author: Oran Yehiel

Oran Yehiel is the founder of Startup Geek, with an MBA specializing in financial management and a background in Deloitte. As a Certified Public Accountant and Digital Marketing Professional, he writes about venture capital, marketing, entrepreneurship, and more, bringing a wealth of experience to businesses seeking growth and success.

Table of Contents