The evolution of ATS began in the 1990s with the rise of the internet, introducing basic digital databases to store and filter resumes, though early systems struggled with parsing complex formats. By the 2000s, platforms like Monster.com and LinkedIn transformed recruitment, pushing ATS to integrate with job boards and adopt features like automated resume parsing and candidate scoring. Yet, as recruitment demands grew more sophisticated, traditional ATS platforms became clunky, fragmented by bolt-ons, and disconnected from modern workflows.
Enter Loxo’s Talent Intelligence Platform, a seamless, intuitive solution designed to replace outdated systems. With 90% of demo users converting to customers, Loxo proves that modern recruiters need a smarter, unified system that evolves with them. In this article, we’ll take an in-depth look at Loxo, exploring its features, benefits, pricing, and how it compares to other recruitment platforms.
What is Loxo?
Loxo is a modern Applicant Tracking System (ATS) and recruitment CRM designed to help recruiters and hiring teams manage the entire talent acquisition process.
Unlike legacy tools, Loxo is designed to replace outdated Applicant Tracking Systems (ATS) and unify the entire recruitment lifecycle into a single, modern platform. It was founded in 2012 by Matt Chambers and Ilia Cheishvili to “revolutionize how people find fulfilling work.”
It combines a best-in-class ATS with an AI-driven Recruiting CRM, multi-channel outbound campaigns, and a search engine spanning over 1.2 billion professionals and millions of organizations worldwide. The platform provides verified contact details (mobile numbers, personal/work emails) and leverages AI for instant sourcing, candidate ranking, and job matching.
Recognized by G2 as the #1 Talent Intelligence Platform Leader in 2024, Loxo earned top honors in up to 53 categories including ‘Best Estimated ROI,’ ‘Best Relationship,’ ‘Easiest to Use,’ ‘Easiest to Admin,’ ‘Highest User Adoption,’ ‘Fastest Implementation,’ and ‘Users Love Us.’ These accolades reflect its rapid growth, high user satisfaction, and ability to streamline recruitment with a unified, AI-powered platform. As an upgrade to traditional ATS tools, Loxo functions as a self-contained ecosystem that consolidates sourcing, candidate management, and outreach into one intuitive workflow, eliminating the need for disjointed “bolt-on” tools.
Core Features of Loxo
Loxo offers a wide range of features to simplify recruitment workflows. Here are some of its standout tools:
1. Unified ATS + CRM for Streamlined Recruitment
Loxo combines applicant tracking and candidate relationship management into a single platform, eliminating the inefficiencies of using separate systems. Traditional recruitment workflows often require constant switching between disconnected tools, creating data silos and workflow disruptions. By integrating these functions, Loxo maintains all candidate information, communications, and pipeline management in one centralized location. This unified approach reduces redundant data entry while providing recruiters with complete visibility throughout the hiring process, from initial contact to final placement.
2. AI-Powered Sourcing & Talent Matching
The platform leverages advanced artificial intelligence to scan its extensive database of over 1.2 billion professionals, automatically generating qualified candidate shortlists based on specific role requirements. Unlike traditional ATS platforms that rely on basic keyword matching, Loxo’s intelligent algorithms continuously learn from recruiter interactions and feedback. This machine learning capability enables the system to refine its matching accuracy over time, helping recruiters discover high-potential candidates who might otherwise be overlooked while simultaneously reducing unconscious bias in the screening process.
3. Automated Data Refreshing for Accuracy
Loxo addresses one of recruitment’s most persistent challenges – outdated candidate information – through its automatic profile updating system. Traditional databases suffer from approximately 70% annual data decay as contact details and professional information become obsolete. Loxo’s continuous verification process ensures recruiters always have access to current emails, phone numbers, and social profiles without requiring manual updates. This real-time data maintenance significantly improves outreach success rates while eliminating hours previously spent on database hygiene.
4. Omnichannel Outreach & Engagement
The platform transforms candidate communication through sophisticated automation tools that streamline outreach efforts. Loxo’s AI-powered writing assistant crafts personalized email and SMS sequences tailored to specific roles and individual candidates, while verified contact information ensures messages reach their intended recipients. The system’s job distribution capability allows recruiters to post openings across thousands of boards simultaneously through a single action, dramatically expanding visibility while conserving valuable time that would otherwise be spent on manual submissions.
5. Built-In Sales CRM for Business Development
Unlike conventional applicant tracking systems that require separate customer relationship management software, Loxo incorporates comprehensive business development tools directly within its platform. This integrated approach enables recruiters to manage client relationships, track potential deals, and forecast revenue alongside their candidate placement activities. By combining these traditionally separate functions, Loxo provides staffing firms with complete visibility across both sides of their business while eliminating the costs and complexities of maintaining multiple systems.
6. Integrations & Scalability
Loxo maintains compatibility with numerous third-party platforms, including LinkedIn, Workday, and various email marketing solutions, ensuring seamless data flow across an organization’s existing tech stack. The platform offers flexible deployment options ranging from a free tier suitable for small teams or those transitioning from legacy systems to enterprise-grade solutions capable of supporting large staffing firms and RPOs with complex operational requirements.
7. User Experience & Efficiency Gains
The platform’s intuitive interface and AI-driven automation deliver measurable improvements in recruiter productivity. Organizations using Loxo report significantly reduced time-to-fill metrics, with many experiencing 40-60% faster hiring cycles due to the system’s automated sourcing and matching capabilities. The quality of hires improves through more objective, data-driven candidate evaluation, while consolidated functionality eliminates redundant software expenses by replacing multiple specialized tools typically required for outreach, data verification, and job distribution.
Benefits of Using Loxo
Loxo’s AI-driven platform isn’t just another tool—it’s a recruitment revolution designed to solve critical pain points better than traditional or competing systems. Here’s how it eclipses its counterparts:
1. Increase in Rate of Hire
While competitors rely on manual searches, Loxo’s AI sourcing automation scans over 1.2 billion profiles to deliver qualified candidates in hours, not days. Resume parsing and job sharing across platforms (e.g., LinkedIn, niche boards) eliminate manual grunt work, with some users reporting a 40 to 60% reduction in time-to-fill.
2. Better Quality of Hire
Legacy tools use basic keyword matching, but Loxo’s AI talent matching evaluates candidates using objective metrics (skills, experience, cultural fit) and learns from recruiter feedback. This reduces bias and taps into hidden talent pools, ensuring higher-quality matches that stick.
3. Better Candidate Experience
Loxo’s AI Copilot personalizes outreach, while chatbots answer candidate queries instantly. Unified ATS+CRM ensures no candidate slips through cracks, and automated data refreshing keeps profiles accurate. Candidates see faster, more relevant job matches, boosting satisfaction and retention.
Pricing Plans
Loxo offers a tiered pricing structure designed to accommodate organizations of all sizes and recruitment needs, from individual recruiters to large enterprises. Each plan builds upon the previous one, adding more advanced features and capabilities.
For those looking to test its core ATS and CRM capabilities, Loxo offers a Free Plan. This plan supports one user with unlimited jobs/projects. It includes basic importing tools and optional contact information purchases.
Then comes the only plan with a fixed price, their Basic Plan, priced at $169 per month but discounted at $109 per user per month when you decide to pay annually instead of month to month. This tier adds sales CRM functionality, job board posting, and advanced reporting/analytics.
For the comprehensive package, Loxo also offers Professional Plan that includes unlimited talent sourcing, 250 monthly contact credits, and automated outreach campaigns with GPT-generated messaging.
Tailored for large organizations, Loxo has the ultimate Enterprise Plan. This tier adds dedicated account management, custom AI configurations, enterprise security (SOC 2/SAML), and HCM integrations while including all Professional features.
All paid plans offer 7-day trials, with flexible monthly or annual billing. The tiered structure allows teams to start simple and scale functionality as their needs grow.
Loxo Alternatives
When exploring alternatives to Loxo’s Talent Intelligence Platform, three options stand out, each catering to distinct recruitment needs while facing limitations in key areas.
Ceipal
Ceipal’s recruiting software is a comprehensive solution designed to meet diverse hiring and workforce management needs. At its core is an Applicant Tracking System (ATS) integrated with a Customer/Candidate Relationship Management (CRM) system, catering to in-house hiring, outsourced recruitment, and staffing firms.
The platform also includes a Vendor Management System (VMS), enabling companies to efficiently manage external recruiting agencies. Additionally, Ceipal offers a Workforce Management solution, an HR management system (HRMS) that streamlines employee data, immigration documents, timesheets, and expenses.
Ceipal ATS is particularly suited for large organizations managing contingent workforces, leveraging its integrated VMS and advanced business intelligence tools. It stands out in passive candidate sourcing and provides robust analytics to support strategic hiring decisions.
Zoho Recruit
Zoho Recruit is a comprehensive cloud-based recruiting and applicant tracking system designed to streamline the hiring process for staffing agencies, temporary agencies, and corporate HR departments. It provides end-to-end recruitment management, integrating seamlessly with popular platforms like Zoho apps, Google Workspace, Microsoft Outlook, and Zapier. This integration ensures a smooth workflow and enhances productivity for recruiters.
The platform offers a wide range of features to simplify recruitment tasks. These include background checks, pre-screening assessments, social media job postings, résumé management tools, employee referral programs, and task automation. Additionally, Zoho Recruit allows users to create custom career pages, post multiple job openings, and generate built-in reports to monitor and manage the hiring process effectively.
Zoho Recruit provides robust customer support through multiple channels, including an extensive online Knowledge Base, community forums, ticket requests, email, chat, Twitter, and phone support. This ensures users can quickly resolve issues and maximize the platform’s potential.
LinkedIn Recruiter
LinkedIn is a powerful platform for recruiting, boasting an active community of 706 million engaged members and over 25 million job applications submitted weekly. To meet diverse hiring needs, LinkedIn offers two primary recruiting plans: Recruiter Lite and Recruiter Corporate.
Recruiter Lite is tailored for low-volume hiring, providing access to up to third-degree LinkedIn connections, over 20 search filters, 10 candidate search alerts, a single-user dashboard, and 30 InMail messages monthly. Pricing for Recruiter Lite is available upon request. For larger organizations, Recruiter Corporate offers a more comprehensive solution with full access to LinkedIn’s network, over 40 advanced search filters (including contract work and skills assessments), and LinkedIn Spotlights, which highlight candidates open to work, engaged with your brand, past applicants, and those likely to respond to outreach.
Corporate users also benefit from 50 candidate search alerts, candidate tagging for organizations, 150 InMail messages, a multiuser dashboard, and integrations with 28 applicant tracking systems (ATS). Pricing for Recruiter Corporate is customized based on business needs.
Conclusion
Loxo delivers a strong all-in-one recruitment platform with impressive AI sourcing and automation capabilities, making it ideal for agencies and growing teams. Its AI-powered sourcing, robust CRM tools, and user-friendly interface make it a top choice for recruiters and hiring teams. While powerful, you could also opt to compare alternatives if those suit your needs better.
