how to improve seo

By Shanzae Solangi · Updated November 11, 2022

More than 61% of marketers consider SEO the best way to market a product. SEO is probably the most cost-effective way to understand and reach customers.

SEO improves a business’s website's overall searchability and visibility, leading to increased organic traffic. A good strategy can help you rank on the 1st page of Google - or even better, the first position - bringing increased traffic and conversions.

SEO helps improve your presence on search engines; without that, your business will face a long-time uphill battle against your competitors, who are all probably running effective optimization campaigns.

With proper SEO strategies, not only does your website arrive at the top far quicker, but it stays there for an extended amount of time.

Google Organic CTR Breakdown By Position

Image Source: Backlinko

So, what are you waiting for? Scroll below, check out our tips on SEO, and learn how to improve SEO to increase your website reach.

What Is SEO (Search Engine Optimization)?

SEO or Search Engine Optimization is the practice of increasing organic traffic on a Search Engine Results Page (SERP). The process aims to improve your website’s position in search results pages.

Search is one of the main ways in which people discover your content online, and remember, the higher the website is listed, the more people will see it.

How Does SEO Work

Search engines have bots known as crawlers; they go from site to site, gathering information about the pages. So, whenever you post something on your website, the chances are that crawlers will take its information and add it to the index.

That index is like a huge library where all the web data is available. Whenever you perform a search query, the search engine picks the most relevant data from the index and displays it in the search results.

Obviously, many websites have data related to the query you searched for. The crawlers and indexing factors (some say there are over 200 different factors!) determine which results should be on the top.

How SEO Work

The data you published is available on the web, but it won’t appear on the search engine result page (SERP) as the crawlers haven't reached it yet or they think there are other more relevant pages.

The next thing that determines whether your website will rank on a particular user search query is google search algorithm. These are a collection of formulas that determine the relevance and quality of a web page to a user’s query.

Sometimes a fresh page makes it to the top, taking the position of old pages that have been on top for quite a time. This happens because the fresh page has better quality content, and its keyword research has been done well.

The main idea of SEO is to get your webpage indexed as quickly as possible and to ensure that it stays on the top. As your webpage reaches the top, it gains massive organic traffic from search engines.

Other webpages start adding your website link as a reference which helps increase your domain authority.

SEO helps increase the content’s ranking and the website's visibility by optimizing the content on the website, conducting keyword research, and getting inbound links.

Rankings

Search engines commonly use rankings to determine what the result pages of any search query will look like. Every search query has different rankings available.

The rankings of URLs start from zero and can end anywhere, depending on the search query's number of results.

A webpage can only take one position at a time for a particular user query. It can reach and stay amongst the top ten result queries with the help of a proper SEO strategy.

However, the rankings won’t stay constant because of changes in the algorithm, increased competition, or if you haven’t updated your website constantly with fresh content.

To check the real-time keyword rankings and traffic, embed Google Analytics with your website or use Google Search Console. Alternatively, there are other tools like Ahrefs or SEMrush.

Visibility

The visibility shows how prominent a domain is in search engine results. When your domain has low search visibility, its web pages won’t appear in search queries, while having a domain with higher visibility, you’ll get the opposite results.

The search engine determines your website’s visibility by taking into account all of your keywords that are ranking amongst the top 30, the estimated click-through rate (CTR) of each ranking keyword, and the frequency of the keywords on a Campaign. 

11 Tips To Improve SEO

Here are some tips you can follow to improve your SEO and take your website to the top results of search engines.

#1 Improve Content

Quality and relevant content is your first step towards improving your search engine rankings. None of the other techniques will work if your content is not informative and engaging.

Since there is no substitute for this step, you must take your time, search for everything, and write in clear and precise language. Once done, proofread the content, double-check, and publish it.

  • Presentation

Besides writing, your content presentation also matters a lot. A blog post full of words wont serve this purpose, as many, as many viewers will find it hard to understand.

Add images, videos, graphs, bullet points, tables, and headings to make a quality content structure. Your target keyword should appear multiple times in the content.

  • Use Content Tools And Avoid Plagiarism

You can use tools like Grammarly, Yoast, and Hemingway to check how easy it is to read your content. Plagiarism is another factor that can ruin your content ranking.

If your content is the same as another top-ranking page, search engines will never give you the top spot because of redundancy. This might not be the case with eCommerce stores, but plagiarized content is a huge issue for informational websites.

  • Reduce Bounce Rate

Conversational and interesting content can also reduce website bounce rate, another factor that can improve your website rating. The bounce rate determines how long a person stays on your webpage and triggers another request.

For example, if 100 people visited your webpage and 5 of them left without taking action, like checking the entire page or clicking on links, you have a bounce rate of 5%.

On average, most websites have a bounce rate of 40-50%, and any rate lower than 30% is considered excellent.

  • Add Meta Description And Title Tag

Remember, the meta description of a product or article can easily attract a viewer as they can see what the webpage offers without even opening it. A meta description is shown right beneath the post title on the Google search.

Bootstrapped - StartupGeek

That meta description has to be catchy and must contain the targeted keyword. Anyone searching with that particular keyword will see your meat description in the search results.

If their desired keyword is there, that viewer will access that web page.

Ensure that your keyword is mentioned in the title tag so your page is easy to find if someone searches for that particular or similar keyword.

Your meta description must not cross the 160-character limit, and your title should be less than 60 characters. Both of them must have the target keyword but only once.

The meta description must contain the relevant questions and why people should follow you for its answer.

  • Add Faq Sections

For each query you search, you’ll often see an FAQ section at the bottom. Add similar FAQs to your content as they are most likely to reach the google top page.

On the other hand, since they concisely answer questions, a viewer will visit the webpage to find more details about them.

#2 Keywords And Their Placement

Screen Recording Software

Keywords must be well-researched and carefully chosen according to the targeted niche to improve your SEO strategy. You can use tools like MOZ, Ahrefs, or Semrush to research and find the targeted keywords.

  • Spread The Keywords In The Entire Body

Your targeted keyword should be in the content multiple times, and it should be spread strategically. So, search engine can index your website properly for those keywords.

Since people's searches are based on keywords, your content having enough keywords gives your webpage a better chance to reach the top in search results.

For best placement, your primary keyword should be in the title, intro, headings, and conclusion. Furthermore, you can add the keyword based on your content size.

Use tools like SurferSEO to check the keyword density of your content and increase or decrease it. 

#3 Link Building (Internal And External)

Link Building

Internal or external links give an authentic look to your content. Linking to external pages can indirectly help you improve your SEO as it helps in assisting search engines in determining the quality and usefulness of your pages.

For example, if you link to a high-quality page, the search engine will look at yours favorably, thus helping you rank better.

Linking to other internal pages is also important, as when the crawlers check the page, they will see the link and visit the linked article. This is one reason why many big websites have 6-7 internal links on their web pages.

Here are some benefits you can get with internal linking.

  • Improves Crawl Efficiency

The major reason to add internal links to your website is to improve crawler efficiency. While crawlers check your content, structure, and other SEO factors, they also check the internal links and visit them to see if they are working and have updated content.

While a certain amount of crawlers roaming can prove to be beneficial, however, you must not add dozens of internal links to your pages, just four or five would be sufficient, and they must be important and relevant pages.

  • Can Be A Valuable Source Of Information

Many people arriving at your website can be unfamiliar with some terms used on the webpage. Internal links can allow you to dig deeper and access the information you are unfamiliar with.

One linked page can have links to other pages, which keeps the viewer engaged on your website.

KPI Starter Pack
  • Drive Users Toward Conversion

If your startup is an ecommerce brand, building internal links on your website can increase its user navigation, ultimately leading your audience toward the desired action (lead gen, demo, sales).

You can use blog posts to push people towards a product or a free trial, and just like that, your visitors can move from the awareness stage of the funnel to possibly becoming customers.

#4 Improve The Loading Speed Of Your Website

Loading Speed Of Your Website

Page speed measures the amount of time it takes for a page to load completely. The ideal speed for a website to load is three seconds.

Page speed is one of the key determining factors for Google's algorithm. Slow website speed turns visitors away.

Google ranks sites with better loading speeds much faster than slow-loading ones.

  • Improve Your Website’s Core Web Vitals

Core Web Vitals are a set of metrics that Google released to help website owners measure their landing pages' responsiveness, speed, and visual stability.

These subsets of factors consist of three measurements; first input delay, largest contentful paint, and cumulative layout shift. 

  1. Largest Contentful Paint (Loading): LCP tells you how much time your webpages take to load from a user’s point of view. You can check your website’s LCP using Google PageSpeed Insights. Your average loading time is recommended to be 2.5s.
  2. First Input Delay (Interactivity): It measures visitors' time to interact with your pages. This is particularly useful if your website has a log-in, sign-up, or any page which a user gets to interact with.
  3. Cumulative Layout Shift (Visual Stability): CLS tells you how stable your webpage is as it loads. If you have a high CLS, this means the elements on your page move as it loads. Your goal is to maintain a low CLS so that your page is fairly stable as it loads up.

Your site’s Core Web Vitals data can be found in the enhancement section of your Google Search Console account.

Sites Core Web Vitals data
  • Get A Better Hosting Service

Hosting is an often neglected factor in SEO but can impact your rankings, traffic, and conversions. This is particularly important for eCommerce startups as they have to handle a lot of traffic.

Choosing a hosting service with unlimited bandwidth, the best uptime, and speed is essential to improve your website performance and search engine ranking.

Your search engine might not care about what hosting you use, but it cares about speed and performance.

Getting a virtual server or dedicated hosting might be expensive, but they can save you a lot of hassle. With dedicated hosting, only you are using that; thus, fewer chances of traffic overload. 

  • Some Other Factors To Check

These might look like minor factors, but they can greatly improve the website's performance.

Enable Compression: Reduce the size of your CSS, HTML, and JavaScript files using any compression tool like Gzip.

Reduce Image Size: Images take a lot of time to load, and for eCommerce platforms, images are one of the best ways to sell a product. Use plugins like Imagify that reduce image size without dropping the quality. After publishing content, check your image in Google images and its loading speed.

Reduce Image Size

Reduce Redirects: The more redirects you have on a webpage, the more time a visitor has to wait for the HTTP request-response cycle to complete. If you have just one redirect for one webpage, it’ll load quickly.

#5 Get Your Webpages Inside of Featured Snippets

A featured snippet is a brief answer to a user’s query displayed on the top of Google’s search results. It comprises of the title, page URL and the answer to the search query.

Featured Snippets

According to a study conducted by Ahrefs, 99.58% of featured snippets are taken from the website ranking on the first page. If you play your cards right, the amount of effort to rank your posts as featured snippet is next to zero.

Suppose your webpage ranks #5 for a keyword, it’ll take a little effort, but if you have a featured snippet opportunity, with just a few adjustments, you can easily get there.

Following are a few benefits of having your page featured as a snippet

  • Featured Snippets Can Get You More Clicks

According to Search Engine Land, featured snippets get 8% of all clicks. While this may not be alot when compared to the pages below them that get 19% of the clicks, it can still boost your click-through-rate ratio, especially if you’re a startup website.

  • Boost Credibility & Visibility

If your webpage gets a chance to be displayed as a featured snippet, that will boost your startup’s credibility. Viewers will find your website credible, which in turn can bring brand awareness and more clicks to your website.

Getting your piece on featured snippets gives you an edge over other authoritative websites. This increases your organic visibility on Google’s first page. 

#6 Use Broken Link Building

This may be a time-consuming step, but it can increase your page and domain authority drastically. You’ll require Ahrefs or other site explorer tools and quality content for this to work.

Since you’ll be reaching out to other website owners, make sure whoever writes the proposal email knows the necessary language and tone.

  • Find The Potential Content

Your website must have a piece of content that most websites would love to link with. If you don’t have one, it is time to create one.

Choose a topic you believe people would love to search, or you can target the website you want to link with. Use a site audit tool like Ahrefs or Semrush; paste the targeted website URL and start the Audit.

The results will show you all the website's valid and broken external links. Explore the broken links to check which of them are linked with the highest authority page.

Check the topic of that link and if you have one, be ready for the next step; if not, create a post on that topic.

  • Reach Out To The Person Who Runs The Blog

After writing the content and finding the link, write an email stating the problem and the solution. After writing the content and finding the link, write an email stating the problem and the solution.

You can mention the problem as “your particular page has a broken link”. Share the post link inside the email and send the email.

Make sure to use a warm greeting tone that won’t show you are only after the page authority. If everything goes the right way, you’ll get an external link for your webpage with higher authority.

  • Repeat The Process

You can do this as often as you want, but make sure to reach the same person after a month. You can use these tools to find the external links on your website and replace them with your other website links.

#7 Target New Keywords

This is an easy way to gain a lot of audiences and improve your website ratings. The competition will be high for specific keywords - ranking might be something of a challenge.

It is always better to keep an eye on the trending topics and try to rank on their keywords. However, it would be best to choose a topic with high potential that people search for months.

Ranking on a trending topic brings a lot of initial traffic, but as the topic gets old, the traffic drops drastically. Choosing the right trending keyword requires expertise.

But if you are willing to check for multiple keywords daily and utilize them, you can quickly increase your traffic for a short time.

But How Will This Work? Here Is A Simple Method:

Use Google search to check for trending topics. Google Trends is an excellent way to find relevant keywords, and using Ahrefs; you can find similar keywords to the trending ones.

Write a different topic using each keyword and interlink them. So, if a person opens a webpage, they’ll see another relevant topic compelling them to open the next page.

Another way to check the keyword competition is the number of queries on Google. If they are in the millions, the competition is huge; if they are less, the competition is low.

That doesn’t mean you’ll have 0-100 search queries, but having thousands of search queries is low competition.

Improve SEO

On the other hand, the targeted keyword must be meaningful and according to the niche. There is no need to use the long-tail keyword “The Best Tips To Improve SEO in 2022” when you can get better results with “how to improve SEO.”

Smaller keywords tend to have higher competition, and you don’t want to engage in higher competition, especially as a startup. Try mixing catchy phrases or adding numbers with the main keyword to make it a little different than what everyone else is pursuing.

  • How To Find New Keywords

How To Find New Keywords

Google Keyword Planner is an excellent tool to help you find new keywords related to your business. You can start with your targeted keyword or use your website as a reference to find the related keywords for you.

As you press “get results,” the Keyword Planner will find the keywords with low competition, and you can utilize them on your website.

Google Keyword Planner

Instead of choosing the “how to” keywords, it would be better to stick with “best ways or best methods.” People would be more interested in finding the best and easy ways to get the job done instead of how to get the job done.

#8 Create Social Media Presence

Back in the day, people were more interested in written content than visual ones. Nowadays, they prefer visual content that shows every step instead of searching for them in the content.

YouTube videos are one of the best ways to bring people to your website. That might be a bit more work, but your website will get double the views if you nail it.

On the other hand, having a Facebook, Twitter, and Instagram page will increase your reach. Not all the time do people use Google for their queries; sometimes, they ask their friends on social media pages.

If your social media campaign is active, the algorithms will automatically display the results in front of them.

If that is not enough, you can add your social media links on your website and every page on your website. Most companies only reply to customers via social media accounts, so people must visit and follow them.

These are basic tactics, but they can generate a lot of views and enhance your presence.
Twitter is one of the best platforms for conversation, daily updating of your Twitter page can help your website get many views and increase your following.

Since the entire article is unavailable on the page, your followers must visit your website to get all the details. You can add catchy news, tutorials, guides, and the latest controversial topics to engage with the followers.

Here is how social media can help improve your SEO:

  • It improves your online visibility
  • Increase your organic traffic
  • It increases your brand recognition and reputation

Get Reviews

Using the social media profile, you can ask various influencers to review your product or website. They’ll simply post a video on their page telling their audience about the product they bought from your website, and any viewer interested in that product will purchase it.

The catch in this is that you must approach the right person. You can’t expect a non-tech page to review your tech website where you sell digital products.

Their viewership will be different, and even if people watch the video, they won’t show interest in the product.

One way is to approach the websites that market your products, like AppSumo. They might help sell digital products and services, but they can instantly boost your audience with their content marketing practices.

#9 Use Schema Markups

Use Schema Markups

These schema markups are a good way to improve the SEO of an eCommerce store and are also helpful to conventional blogs. These markups produce rich snippets to provide more details about your product or blog without opening them.

For example, you present your product for a review, and once a person leaves one, you can add the best detail from the review in snippets. That snippet will appear under Google's search results showing the product's or service's credibility. 

Product schema acts like an extension of products and services, showing their prices, images, and availability.

The Review schema will show the product reviews and ratings in the snippet. A buyer will show more interest in a product with more than 4-star ratings, and it will be much better that they learn about ratings before opening the product.

The Product availability schema shows the availability of the product within the snippet. You’ll see the use of this schema in most eCommerce websites where an “Out Of Stock” or “Stock Available” is written in the snippet.

If you have videos on your website regarding information content or product reviews, using the Video schema will instantly bring those videos to the search results.

If any of your products have a price change due to a sale or a discount, the Price schema will help display the discounts and original price in the snippet.

#10 Add A Sitemap

Always remember to add a sitemap as soon as you start the SEO process to improve your website results. A sitemap is a visual representation of your website, products, and services.

Create your sitemap so that it shows all the pages, including the category and product pages. Furthermore, it must include subcategories, products, and content.

It is better to create the sitemap manually, but since it takes a lot of time, you can use Google’s Webmaster Tools to generate one automatically.

Remember to update the sitemap when you feel like you have added the content for a long time and a lot of changes are made on your website.

#11 Update Website Content

Here is one thing that most new businesses ignore and end up losing their potential traffic and customers.

Let’s say you had a quality webpage start generating lots of traffic; it will keep getting the leads until the crawlers decide that the page has nothing new and they stop putting in the updated indexes.

The simple way to avoid this is to keep the content updated. There is no need to add tons of new content; a new image, extra 3-4 lines, or new links would be fine.

Anything that would make the crawler believe that your content is still new and it should be in the index list.

Common Mistakes During Seo

SEO has to be done on a precise scale; if you add more or less of anything, you’ll get results but not for a long time. Here are some common mistakes you should avoid while optimizing your website.

Target The Right Audience

Don’t start targeting the audience with the biggest circle; there will be many other competitors targeting the same audience. On the other hand, such an audience will quickly lose interest in your products.

The right audience stays loyal to you and can help increase your reach by sharing your products.

Knowing your audience is not enough; you must also understand how they behave. How often are they interested in new products, and what do they search for the most?

Customers demand prompt replies, so having fast and reliable customer support is a must. You can check the historical data to learn more about customer trends and marketers’ methods.

While short keywords are great, don’t forget the people using long-tail keywords. They should not be your priority, but a large number of people like to add “how to,” “the best,” or “What are the best” with their desired queries.

Also, defining your products or services in a particular way can also help target the right customer.

Knowing your customer's behavior might take some time, so it would be better to do your research and find the right target audience before starting your business and SEO.

No Seo Plan and Roadmap

It doesn’t matter how much knowledge you have about the right audience, but if you don’t have a proper plan to pursue them, all your efforts will be lost. Building an SEO strategy and a roadmap is more important than applying SEO practices.

If you struggle to create a roadmap, follow the successful SEO experts and take their advice.

Many online videos and courses are available on Coursera to help initiate your SEO campaign. They’ll also help you build a proper roadmap for your SEO journey.

There might be ups and downs, and you might need to alter the roadmap, but if you have a plan, things will be much easier.

Finally, always compare your monthly progress; see where you were a month ago, where you are now, and set yourself a goal accordingly for one year ahead. That’ll give you an idea of how much your SEO techniques work and if they require a change or improvement.

Posting Wrong Content

Posting content that is irrelevant to your audience is another pitfall for SEO. Placing the keyword properly in the wrong content won’t do any good, as the crawlers won’t show your content to the right public.

Simply put, every word you write in the content is a keyword. If someone searches using a precise keyword like “Pros and cons of Ahrefs SEO tool,” search engines will mention every top page but also mention if that particular webpage has pros and cons.

Posting the wrong content reduces your reach, and if a prospect views incorrect content, they might not return. You might have more web pages with correct, accurate, and quality content, but one mistake can cause you a lot.

Skipping Tags

Adding keywords to your content doesn’t mean it is optimized. If you ever use Yoast on-page SEO assessment, you’ll see that it tells you to add tags and keywords in your title and meta description.

If you don’t have one, it is marked as a red point, which means this step is essential.

On the other hand, the size of the meta title and description must be right. Adding a huge meta description will not fit the snippet size on search engines, and a small one might not cover the topic properly.

Your meta title must be catchy and must not exceed the search engine snippet size. Don’t worry; you don’t have to remember these limits, as every SEO plugin you use shows you the right number of characters for the title.

With fewer tags, your content becomes less relevant in the searches. Also, don’t forget to add a title containing the keyword in the image and its alternative keywords.

Doing this will improve your image's reach and easily appear in more relevant searches.

Keyword Stuffing

One of the most common mistakes that people make while SEO is keyword stuffing. It simply means you are adding more than necessary keywords.

Adding keywords is necessary, but only a certain amount is required. You can use the Yoast plugin or online Yoast page to check for keyword density; it should not exceed 1.5.

Keyword Stuffing might give your website a boost, but that website is bound to go down because crawlers will consider it a scam. This affects not only the particular webpage but also the entire website.

Excessive Internal Links

Having 3-4 internal links is fine, but having 10-15 in one webpage is not. Like extra keywords, having extra links can also negatively impact your website rating.

Crawlers think of your page as a desperate attempt to increase the ranking. Moreover, you never know which link is broken, and having lots of internal links means you’ll have more broken links.

On the other hand, external links must be relevant to the topic. If your page is about bookselling, the relevant links must be more bookselling pages.

You can use auto internal linking tools like Internal Link Juicer.

Not Adding Website in Google Search Central

Google Search Central

Google Search Central, formerly known as Webmasters, is an excellent tool for keeping an eye on your website’s performance. With this, you allow Google to check your website and notify you about any potential issues.

You can also let Google know about your target audience, so it can promote your website to thar particular group.

As soon as your website is live with some content, add it to the GWM and let Google take care of the stuff for you. It can even let you know about the trending keywords that benefit your website.

Not Investing in Top-Quality Hosting Service

Another common mistake that most startups make is not to spend money to get good-quality hosting. Your entire website and all your data is stored and managed in the database.

If you have a sub-par hosting service, you can experience downtime, slow performance, and random issues with coding.

You lose leads, sales, and traffic when your website is down and inaccessible to visitors. A larger span of these downtimes can deter users and negatively affect your
SEO. 

Relying Only On SEO Tools

Using SEO tools to improve your SEO strategies is a solid strategy, but these tools are not perfect. While they can help function your website optimally and efficiently and suggest improvements, some problems require an expert touch.

Instead of doing all SEO yourself, if you don’t see a significant improvement in SEO results, hire an expert and let him solve your issues.

What Are The Best Seo Tools

Before checking the best SEO tools, one thing you must understand is that these tools will only help provide the necessary methods to improve your SEO. You have to use these techniques manually. There is no tool that can automatically improve your website search engine optimization.

Ahrefs

Ahrefs was introduced in 2010 and quickly became one of the most popular keyword explorer tools. It is an all-in-one SEO toolset that allows customers to explore their competitor's keywords in minutes.

Ahrefs is not just a keyword explorer but also an excellent option for site audits. Enter your or any other website’s URL, and this tool will give you a detailed performance report.

You can check for broken links, top pages, trending keywords, organic traffic, and more.

Semrush

Semrush made its debut in 2008, and has become one of the best marketing and SEO tools. It has more than 471,000 active users and is trusted by hundreds of companies.

Semrush contains almost all the tools required to improve and promote your startup. You get SEO, marketing, research, advertising, and social media tools with a single purchase.

You can access more than 22 billion keywords using Semrush, and every time a trending keyword appears on search engines, this tool automatically captures and add it to its database.

However, this tool only provides the keywords available on Google.

Rank Math

For WordPress users, the Rank Math plugin is a dedicated marketing and SEO tool. Download, install, and activate the plugin, add your website, and get daily live reports and notifications about your website's performance.

This is an excellent alternative to Yoast.

With more than 1.4 million active users, these numbers alone are enough to tell how good this tool is. The surprising part about this tool is that it was available to the general public in 2020, and it only took two years to become this popular.

4. MOZ

MOZ

Founded in 2004, MOZ was the best marketing and SEO tool until Ahrefs hit the world. If you want an extensive keyword search, MOZ is the best option, as it searches more than 170 search engines, including the local ones, to improve your local SEO as well.

It is among the top 5 SEO tools where you can even get tips from all the SEO experts around the globe.

Yoast

Yoast probably the best SEO tool that you can find for your blog and eCommerce websites. In our opinion (and the opinion of many), there is is no better tool than Yoast for all WordPress users who want to improve their on-page SEO.

It's not just about its performance and suggestions; Yoast also has a user-friendly interface that easily points out mistakes so you can rectify them.

Yoast also has an online SEO check page where you can paste your content and see what mistakes need to be corrected. There, you can assess your content and have the option to check the title, meta description, keyword density, links, and more.

Woorank

Woorank is an excellent all-in-one marketing and SEO tool that comes with its browser extensions. That extension shows you the page and domain authority of every website you visit, including the number of links it has and what is the SEO score of the current webpage.

Add your website to Woorank, which tracks and keeps details of all the factors affecting your SEO performance and presents them to you. With the suggestions it offers, you can drastically improve your SEO score.

Ubersuggest

Neil Patel is a well-known name in the SEO world who has been offering his SEO services for a long time.

In 2017, he and his team made this wonderful SEO tool with an easy-to-use interface and many features like keyword explorer and site-auditor in its free version. You can get up to 250 top keywords from any website for free.

Besides the tool, the Ubersuggest website has many suggestions and tips from Neil Patel to make your SEO journey easy.

Final Words - Take Your SEO to the Next Level

With a consistent position in search engines, you can gain a massive ranking for your website and web pages. If your website’s SEO has been done right, every new webpage you publish will gain quick attention from the crawlers.

We covered all the best tips and tricks on how to improve SEO on a website. Read through them, follow them, and take your website to where you always dreamed it to be.

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