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Marketing Budget Template for Startup Founders

This template was built by a veteran CFO who worked closely with leading CMOs of venture backed startups.

Marketing Budget-100-1

Need to build a robust marketing budget for your startup?

If you're in the process of putting together a marketing budget for your startup, there are a few things you'll need to take into account.

First, you'll need to assess your marketing goals and objectives. What are you hoping to achieve with your marketing efforts?

Once you have a clear idea of your goals, you can begin to allocate funds accordingly.

Next, you'll need to consider your target audience. Who are you trying to reach with your marketing campaigns?

Once you have a good understanding of who your ideal customer is, you can begin to allocate funds for specific marketing activities that will reach them most effectively.

Lastly, you'll need to think about the most effective channels for reaching your target audience. This will vary depending on who your ideal customer is, but some common options include online marketing, PR, and events.

Once you've taken all of these factors into account, you'll be in a much better position to put together a robust marketing budget that will help your startup succeed.

Who is this for?

The Marketing Budget Template is for startup founders, CMOs, Head of Marketing and other marketing specialists who want to build a robust marketing plan and to effectively track their day to day marketing efforts. 

Why should I use this? 

This template is a great way to generate marketing expenses projections for your startup business. It is simple to use and easy to understand.

What do I need to get started? 

To get started, you will need the following:

-Your goals and KPIs

-A good understanding of your business model

-An idea of your target market

-A clear understanding of your costs and expenses

Once you have these items, you are ready to begin using the Marketing Budget Template. Simply enter your information into the appropriate fields and the template will do the rest. In no time, you will have created a detailed and accurate marketing plan for your startup business.

What the template include?

The Marketing Budget Template includes the following:


-Goals & KPIs



-Content & SEO


-Paid Ads

-PR & Events

-Software tools


All of these tabs are important in generating an accurate marketing plan for your startup business. The template makes it easy to input your information and generate a projection that is tailored to your specific business. 

What are the benefits of using this template?

There are many benefits to using the Marketing Budget Template, including:

-Saves time – With this template, you do not have to spend hours creating marketing plan from scratch. Simply enter your information into the template and let it do the work for you.

-Eliminates guesswork – This template takes the guesswork out of creating marketing projections. With its easy-to-use format, you can be sure that your projections are accurate and tailored to your specific business.

-Allows you to focus on your business – With this template, you can spend more time focusing on your business and less time worrying about the details of your marketing plan.

The Marketing Budget Template is a valuable tool for any startup founder and CMOs wanting to raise investors' money. With its simple design and easy-to-use format, the template makes it easy to generate accurate marketing projections for your business.

Please get started today and see what this template can make in your fundraising efforts and marketing activities tracking.