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Email tracking can be a valuable tool for startups, allowing them to monitor who is interacting with their emails and understand the strength of their communication. Email trackers allow users to search for translated receipts, tick rates, reply times, and more. Despite the potential value of email tracking, choosing which tool to purchase and set …
The marketing industry is dynamic and constantly evolving, small businesses need to be proactive and modify their strategy as new digital platforms and trends appear. Most consumers today conduct their research online before making a purchase, so it is crucial for small businesses to have a strong online presence even though conventional marketing strategies like …
With almost one-quarter of sent emails ending their short life in a spam folder, those with an ineffective email strategy are missing out on revenue. It really is as simple as that. Potential issues do not end there, however. Without a strategy, deliverability affects where an email is placed within a recipient’s main inbox, or …
Email marketing has become a tough endeavor, in this day and age. Finding a way to connect with prospects through cold email just isn’t easy anymore. Drip campaigns present a far better opportunity to connect and engage because the recipient is already subscribed. You have their attention. The hard part is done. Providing you nail the …
![Why Website Optimization Is Critical For Small Businesses [12 Best Tools Review]](https://startupgeek.com/wp-content/uploads/2023/09/Website20Optimization.jpg)
The process of improving the functionality of your website and raising its search engine rankings is known as website optimization, the goal of which is to increase website traffic and conversions, resulting in more revenue. With that being said, online marketers and business owners often neglect to thoroughly optimize their websites before moving on to …
A lifeline for most businesses in one way or another, you might struggle to function without constant fresh leads coming in. The challenge for most people is finding them. It can be a frustrating process, with one study in particular reporting that 61% of entrepreneurs find lead generation difficult. But there is no need to start walking …
Startup valuation is more art than science, with science being the easy part. The art of a startup valuation is more subjective and includes the team’s strength, the probability of leads in the pipeline, and how innovative the technology is. Whereas science involves research and creating value for the startup using different methods and techniques. …
Will cloud computing become a necessary part of data backup? The answer is yes, almost certainly, because that is simply how it is going. If you are not using it now, you probably will be quite soon. The bigger question is, which cloud computing option should you choose? There are endless options, which might seem …
One of the most exciting and challenging times for a company is when it raises startup funding. To help their business grow, startup founders look for potential investors, loans, grants, and other sources to raise funding. If the startup is successful, it will have enough money to keep developing its products or offering additional services to …
A startup is only as good as its clients and without them, a startup cannot survive. With that in mind, it’s so important for startups to have systems in place to manage customer service and keep their clients happy. Customer service management (CSM) is a system that helps you do just that. In this blog …
![23 Places to Find the Right Co Founder for You [ranked and reviewed]](https://startupgeek.com/wp-content/uploads/2023/09/5.jpg)
A startup isn’t a venture for just one participant, it’s a team effort requiring collaboration and alliance. Out of everyone on the team, your co-founder will probably be the most important member of them all. Often working long hours together, you and your co-founder are going to be scrapping it out in the trenches, battling …
Prosperous startups have many factors, the most crucial being the right team. Specifically, the right co-founder. The process of finding co-founders for your startup journey is critical. According to Noam Wasserman’s book, The Founder’s Dilemma, 65% of startups fail due to conflict among co-founders. It sounds daunting to find a founder for your startup and you …