With over two decades of online marketing experience, Matty has helped launch successful marketing campaigns for a wide range of companies in the eCommerce space, largely through writing engaging copy and devising advertising campaigns with a definite creative flair. After running a small but very successful direct-response advertising company for 12 years, Matty ventured into freelance copywriting in 2019 while also creating and managing his own eCommerce projects, selling viral products through social media sales funnels and landing pages. Matty joined Startup Geek as a senior content writer in mid-2022, before quickly rising to Editor a few months later. His natural style might be described as mildly satirical and humourous - which is an approach not usually employed within the entrepreneurial content realm - but helps to deliver an interesting touch of color to the informative content we are producing here at Startup Geek.
Faced With Constant Rejection And Without Business Experience, Blakely’s Amazing Story Is One Of Grit, Determination, And Mindset – And We Can All Learn From It. We have pretty strong beliefs about business, here at StartupGeek. We believe that the world has become incredibly small over the last couple of decades, and international business should …
I recently watched a YouTube video that reminded me of a movie scene from the 2006 comedy, Idiocracy. For those who haven’t seen it, Idiocracy is a quirky social-satire comedy portraying the life of an ‘average intelligence’ American called Joe, who takes part in a military experiment gone awry. Long story short, Joe is anesthetized …
Is there such a thing as an average-looking billionaire businessman? It depends on the era in question, really. One or two decades ago, no fine upstanding billionaire would be seen in public without a sharp Saville Row suit and Edward Green brogues. A few decades prior, when the world’s billionaires consisted of just one or …
In an age where hard work and determination are valued way less than fake it till you make it, many have become skeptical of entrepreneurs who seem to spring out of nowhere, plastering themselves and their Lambos all over Instagram. With good reason, because there is much to be skeptical about right now. The modern-day …
I can’t think of a single business owner more deserving of their company brand name than the Dallas Mavericks’ owner, Mark Cuban. Think of Tesla, and you will immediately think of Elon Musk. Apple, think Steve Jobs. But the football team purchased by Mark Cuban in 2000 has the perfect moniker for a guy who …
In The Blink of An Eye, Adam Neumann’s WeWork went from one of the most highly valued startups in history to losing three-quarters of its value. Do you remember a certain chap from back in the nineties called Nicholas Lesson? No? Well, Nick Lesson was a young stock trader from London who basically collapsed an …
Funding. Such a powerful, reality-check of a word, either appreciated or anguished over in equal measure by new startups. This simple noun can enable the dreams of many or force the prospect of staying locked away in a world of nine to five for others—a word of significant weight. Funding is not always a prerequisite, …
If your childhood was anything like mine, you probably went through a collecting phase. Personally, I had an obsession with Star Wars figures and later, old coins. For some strange reason, other kids in my neighborhood collected fallen car hub caps. You, dear reader, might have collected stamps, dolls, or baseball cards. The Amazing Story …
Please don’t misunderstand my following point. If I were launching a new business and you offered me bundles of fat funding, it would be a cold day in hell before I turned it down. Most of the time, at least. The advantages of a VC-backed startup over a bootstrapped startup are obviously pretty enormous. But …
Confucius once said “apply a winner’s mindset to every step of your journey, be the best at whatever it is you do – however lowly your craft might be – and one day, you will own a digital marketing agency worth shit loads of cheddar” I mean, he probably said something similar. If unlike me, …