As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need a way to target all of them to increase their reach and grab customers.
Sending emails out manually could take hours - automated tools can do that for you in minutes.
You'll need a digital marketing tool if you are starting a new business and want to maximize your reach while sourcing new customers. Let's take a look at the best on offer, suiting all requirements, budgets, and use cases.
What Are The Best Email Marketing Softwares?
Overview
Bio: Launching in 2003, ActiveCampaign started as a consultancy before providing automated marketing software on-premises. After collaborating with various companies to develop a broad range of services, they now have over 150,000 clients and customers in more than 170 countries.
Top Features
Pricing
$39 - $687/mo+
Contacts | Lite | Plus | Professional | Enterprise |
500 | $15 | $70 | $187 | |
2500 | $39 | $70 | $187 | |
5000 | $99 | $186 | $262 | |
10000 | $174 | $287 | $424 | |
25000 | $286 | $474 | $686 | |
50000 | $424 | Talk To Sales | Talk To Sales | |
100000 | $687 | Talk To Sales | Talk To Sales |
Pros
Cons
Conclusion
ActiveCampaign is easy to use, with plans that cover almost everything a business demands from its marketing automation software. Their custom plan allows you to only pay for the features you want, while customer support is always there to help if you have any issues regarding this tool.
Product Rating Summary
Customer love ActiveCampaign because of its ease of use, making it an all-in-one solution for their businesses. You get integrated CRM, marketing solutions, and email marketing with any plan.
Though, some users have reported it getting slow while doing many automated processes simultaneously.
overall
Ease of Use
Features
Support
Price
Overview
Bio: arpReach was launched in 2012 with a team having 10 years of experience in the marketing industry. Their motive was to provide a tool with a fixed fee that they stuck to, even after years.
Top Features
Pricing
$195/year or $395/year (Standard vs Gold)
Pros
Cons
Conclusion
arpReach is an excellent marketing software with no extra fees of emails or ever-increasing costs. arpReach is an all-in-one tool with unlimited subscriptions, emails, broadcasts, autoresponders, and follow-ups. The only thing it lacks is more plans and fast updates.
Product Rating Summary
arpReach is an excellent option for those with a limited budget and a big list, thanks to its single annual payment. Overall, it is a friendly tool, but the lack of a dedicated server is a big downside, as shared hostings tend to get slow because of load.
But apart from the lack of updates and some security and performance issues, arpReach is valuable marketing software.
overall
Ease of Use
Features
Support
Price
Overview
Bio: Drip is an eCommerce platform that helps expand your business by offering multiple marketing solutions like automated email sending with a dedicated customer success manager.
They help small and new businesses to personalize their marketing strategies by offering customized plans. Currently, more than 6000 brands trust this platform, and its community is growing daily.
Top Features
Pricing
$39/mo - $1899/mo (based on number of contacts, starting with 2,500)
Contacts | Price |
2500 | $39 |
5000 | $89 |
10000 | $154 |
25000 | $369 |
50000 | $699 |
100000 | $1199 |