best email marketing software

By Shanzae Solangi · Updated November 11, 2022

As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need a way to target all of them to increase their reach and grab customers.

Sending emails out manually could take hours - automated tools can do that for you in minutes.

You'll need a digital marketing tool if you are starting a new business and want to maximize your reach while sourcing new customers. Let's take a look at the best on offer, suiting all requirements, budgets, and use cases.

What Are The Best Email Marketing Softwares?

ActiveCampaign

Overview

Bio: Launching in 2003, ActiveCampaign started as a consultancy before providing automated marketing software on-premises. After collaborating with various companies to develop a broad range of services, they now have over 150,000 clients and customers in more than 170 countries.

Top Features

  • Customized Plans: Personalized automated experience for all customers on every plan
  • Easy App Connectivity: App integration to support and grow your business.
  • Customized Campaigns: Easy to create personalized campaigns, allowing you to send real-time strategies to customers
  • Free Website Altering: You can personalize each one of your websites without any extra charges.
  • Unlimited Landing Pages: With every plan, you get the option to create unlimited websites free of extra cost.
  • Quick Merging: You can connect or merge all your custom domains with just a couple of clicks.

Pricing

$39 - $687/mo+

Most Popular Professional Pricing
Lite Pricing

Contacts

Lite

Plus

Professional

Enterprise

500

$15

$70

$187

Talk To Sales

2500

$39

$70

$187

5000

$99

$186

$262

10000

$174

$287

$424

25000

$286

$474

$686

50000

$424

Talk To Sales

Talk To Sales

100000

$687

Talk To Sales

Talk To Sales

Pros

  • Up to ten users can use a single account
  • Excellent customer support
  • Easy-to-use software
  • Free training and consultation sessions
  • Automation saves lots of time
  • Integration with social media pages

Cons

  • You cannot copy more than one email
  • Some customers had problems linking their social media accounts

Conclusion

ActiveCampaign is easy to use, with plans that cover almost everything a business demands from its marketing automation software. Their custom plan allows you to only pay for the features you want, while customer support is always there to help if you have any issues regarding this tool.

Product Rating Summary

Customer love ActiveCampaign because of its ease of use, making it an all-in-one solution for their businesses. You get integrated CRM, marketing solutions, and email marketing with any plan.

Though, some users have reported it getting slow while doing many automated processes simultaneously.

overall 

4.5/5

Ease of Use

Features

Support

Price

arpReach

Overview

Bio: arpReach was launched in 2012 with a team having 10 years of experience in the marketing industry. Their motive was to provide a tool with a fixed fee that they stuck to, even after years. 

Top Features

  • Unlimited Autoresponders: All plans allow you to create and run unlimited autoresponders for multiple websites.
  • No Extra Charges: You can exceed the limit of autoresponders in your plan, as there are no additional charges.
  • Extended Customization: Send customized content that perfectly matches the client's expectations.
  • Quick Replies: Immediately reacting to a customer’s request gives them precisely what they want.
  • Free Templates: Create and edit your designs as much as you want. Templates are available to speed up the design work.
  • Personalized delivery rate based on your contact.

Pricing

$195/year or $395/year (Standard vs Gold)

arpReach pricing

Pros

  • Unlimited autoresponders
  • Quick and responsive support
  • Micro-segment your contacts into groups of one
  • Affiliate programs offer a $20 per sign-up bonus
  • Freedom to customize the design
  • Runs on Plesk and CPanel web hosts

Cons

  • Only standard shared web hosting
  • No significant update in the two years

Conclusion

arpReach is an excellent marketing software with no extra fees of emails or ever-increasing costs. arpReach is an all-in-one tool with unlimited subscriptions, emails, broadcasts, autoresponders, and follow-ups. The only thing it lacks is more plans and fast updates.

Product Rating Summary

arpReach is an excellent option for those with a limited budget and a big list, thanks to its single annual payment. Overall, it is a friendly tool, but the lack of a dedicated server is a big downside, as shared hostings tend to get slow because of load.

But apart from the lack of updates and some security and performance issues, arpReach is valuable marketing software.

overall 

4/5

Ease of Use

Features

Support

Price

Drip

Overview

Bio: Drip is an eCommerce platform that helps expand your business by offering multiple marketing solutions like automated email sending with a dedicated customer success manager.

They help small and new businesses to personalize their marketing strategies by offering customized plans. Currently, more than 6000 brands trust this platform, and its community is growing daily.

Top Features

  • Multiple Marketing Channels: Offers multiple marketing channels like email, social media, and even on-site popups.
  • Quick Integration: You can connect all other marketing tools with your store with one-click integration.
  • Consumer-based marketing: It allows you to customize your emails and popups based on customer segmentation and personalization.
  • Unlimited Free Emails: Regardless of your chosen plan, you can send unlimited free emails.
  • Insights: The in-app insights features help you keep track of all your activities.
  • Workflow Management: It can help manage your workflow by providing different mini tools and templates to streamline it.

Pricing

$39/mo - $1899/mo (based on number of contacts, starting with 2,500)

Drip pricing

Contacts

Price

2500

$39

5000

$89

10000

$154

25000

$369

50000

$699

100000

$1199

Pros

  • Reporting and statistics
  • Template management
  • Content management
  • Easy third-party integrations
  • 14-day trial without any credit card

Cons

  • Not all features are available in the free trial
  • You’ll need some practice to master the automation feature

Conclusion

The ease of use and the ability to pay only for what you want is the best features of this tool. Automating emailing helps you reply on time to the customers so they won’t have to wait.

The free email contacts in each plan give you a headstart to share your business with potential clients an