Did you know that 90.63% of web pages on the internet are not getting organic traffic from Google? SEO (Search Engine Optimization) is one of the most important aspects of online marketing, and has been for some time.
Good SEO can help you get organic traffic for free, which can result in more leads and sales for your business. In order to get the best results, you need to use the best SEO tools available. In this blog post, we will rank and review the 7 best SEO tools of 2022!
What Are The Best Search Engine Optimization (SEO) Tools
Overview
Bio: Ahref has a pretty interesting backstory. It was founded by Dmitry Gerasimenko, a young prodigy who made his own search engine that targeted SEO at the age of only 15.
Fast forward to 2010, he revisited his work on his search engine and started working on a system that would crawl and index the internet. This led him to eventually develop a backlink index which became Ahref’s first-ever data version for Site Explorer.
Today this SaaS project has developed into the world’s largest SEO tools-providing company and a search robot that ranks second after Google in terms of activity.
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Price
$99 - $999/month
Pros & Cons
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Conclusion:
If you’re a serious content marketer or an SEO expert, the closest thing you’ll get to ‘an essential’ tool is Ahrefs. Unlike some of its competitors, Ahrefs keeps its tool updated and occasionally comes up with new or improved features that can help you better your site’s ranking.
Product Rating Summary
Ahrefs has quite a few impressive SEO features that gives it a competitive edge over others. It can easily be called the ‘backbone of SEO operations’. With it, you can easily track site rankings, perform keyword research, and explore ney backlinking opportunities. But although it has some awesome tools, the pricing can be a bit budget heavy. If one were to buy each tool separately, they’d easily be looking at a bill close to $300+.
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Overview
Bio: Semrush is a SaaS platform of an American public company that started back in 2008. Over the years it has evolved into a powerful bootstrapped SEO company with over 10 million users.
It was founded by two enthusiastic SEO nerds, Oleg Shchegolev and Dmitri Melnikov. From 2011 to 2020 it has won many rewards, including the European, US, and UK Search Awards.
Price
$119.95 - $449.95/month
Pros
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Conclusion:
Semrush is like the ‘Swiss army knife’ of marketing. The software offers versatile and extensive tools, comprehensive data reporting, a great keyword researching feature that shows accurate volume, and an easy way to audit your site.
Product Rating Summary
If we compare the prices and plans of Ahrefs with Semrush, the latter offers quite a pleasing bundle with more spending limits. Although there are certain restrictions when it comes to the data but overall, its features, customer support services, and usability has managed to wow all.
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Bio: RankMath started out as a remote company in 2020, but today, it is operating globally in various countries with 1.4million+ active users. It is an acclaimed SEO plugin developed and owned by the makers of MyThemeShop.
RankMath is used actively by WordPress site owners to improve their blog post’s SEO ranking instantaneously. Today it is known as the second-best WordPress SEO plugin, right after Yoast.
As far as plugins go, you won’t find anything better than RankMath for your WordPress.
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Price
Free - $499/year
Pros
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Conclusion:
RankMath is the best available WordPress SEO plugin on the market (that's a direct quote from the words of Sam, the VP of Marketing and head of video content at Ahrefs. It is a fantastic SEO tool that can help you improve your ranking on search engines and optimize your website and posts.
Product Rating Summary
RankMath has managed to hit the ball right out of the park with its SEO toolkit that offers not only better features than others but also some unique ones as well that even at an affordable price range! With a reputation for reliability, complaints are very rare, although there is some poor customer feedback in terms of customer support service options.
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Bio: MOZ was founded in 2004 by Gillian Muessig and her eldest son Rand Fishkin. It was previously known as SEOmoz and first started as a blog and an online community.
The goal was for SEO experts to share tips and ideas on optimizing their website and successfully rank on Google. Eventually, they developed their own SEO tools, and today they rank among the top 5.
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$99 - $599/month
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Conclusion:
MOZ is one of the most recommended SEO tools online. It keeps track of your SEO rankings, helps you understand the behaviors of site visitors, improves SERPs ranking by optimizing your website, and helps solve performance and SEO issues.
Product Rating Summary
While it might take a while for users to navigate through the tool, the great customer support and the robust features it offers at its price range makes it an appealing tool for website owners looking to beat their competitors and rank their sites on Google’s first page.
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Bio: Yoast started out as a one-man company by SEO expert Joost de Valk. He ran the business on his own for two years, but with success came a need to develop a team, slowly evolving into a significant company with over 100 employees.
Yoast has been a part of WordPress ever since it first began. It’s the most beginner-friendly SEO plugin you’ll ever come across.
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Free - $299/year
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Conclusion:
Whether you are a content creator, an SEO specialist, an SMM Guru, or a PR manager, Yoast can help you with on and off-page SEO, find high volume and low keyword density keywords to increase the chances of your content ranking and just generally serves to straighten up your website.
Product Rating Summary
Yoast is the perfect tool to help you reach the SEO heights on your WordPress site. The prices they charge are nowhere near the numerous features they offer. It's a great place to start your SEO journey.
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Bio: Woorank is the all-in-one digital marketing solution offering every SEO tool at your disposal. Woorank lends itself very well to websites of all sizes, whether you’re a blogger or an owner of an online business.
Woorank tracks everything that can affect your website’s SEO performance and gives you a detailed audit of all the important factors that can help you optimize it.
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Price
$79.99 - Custom Pricing
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Conclusion:
Woorank is the favourite choice for entrepreneurs, small businesses, and freelancers. Whether you need to audit your website, see how well you rank on Google, perform keyword research, or just want to do competitive research, this tool can help you do it all.
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Woorank is one of the easiest-to-use SEO tools on the market. While it may not have as many features as its competitors, Woorank is a perfectly useful digital marketing tool that lives up to its promises.
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Bio: If you’ve spent any length of time in digital marketing, you will be aware of the well-known personality, Neil Patel. Since 2017, Neil and his team has been developing a SEO tools specifically with the idea of making a sales person’s job easier.
The free version of this SEO toolset is packed with easy-to-understand and amazing features making it the perfect choice for newly formed startups to start their SEO journey.
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Free - $40/month
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Conclusion:
As something of a digital marketing personality, many startups turn to Neil Patel's SEO toolkit through familiarity alone. It breaks down everything you need to fix in priority from how difficult can it be to implement it to how much traffic you’ll get after fixing it. It’s free version is features-packed but it’s paid ones gives you access to a whole host or powerful functionality that even at an affordable price.
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Ubersuggest is the best cost-effective SEO value tool out there that offers a ton of features. While the features aren’t as high-tech as the others mentioned in the articles, they should be enough to adequately research competitors' top-performing content pieces and rankings, giving you a better idea on how to increase yours.
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Bio: All In One SEO (AIOSEO) is a WordPress plugin that was acquired by Syed Balkhi (the founder of WPBeginner & OptinMonster) in 2020 with the goal of helping beginners by making SEO easy. AIOSEO offers SEO tools that improve your website’s search rankings, drive traffic to it allowing you to grow your business.
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Price
$49.6 - $299.9/year
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Conclusion:
With All In One SEO, you can easily optimize your site from top to bottom with the help of its packed features. It is definitely one of the most popular SEO plugins on WordPress platform for content enhancements and optimization.
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Choosing a good plugin will help with SEO efficiency. All In One SEO’s simplicity, paired with its powerful features and customization options, makes it an attractive choice.
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What Are SEO Tools?
Search Engine Optimization (SEO) tools are typically software-as-a-service (SaaS) applications that help website owners improve their rankings on search engines like Google. They help with link building, keyword research and rank tracking, and on- and off-page SEO, all the things that can optimize your site and increase its traffic.
The best SEO tools have a simple interface that users can easily navigate, are packed with many useful features that are up-to-date with the changing Google algorithms, and let you easily rank your website.
Currently, numerous SEO tools are available on the market - hundreds in fact. This can make it challenging to select the best one for you according to your website’s requirements. So, we have put together a few tips to help you select the most suitable for your own individual requirements.
- Choose a platform that offers maximum accuracy in keyword research and presenting reports.
- Check customer reviews of each tool on websites like TrustRadius and SaaSworthy.
- An SEO tool should have basic functionalities like gathering information on how customers and visitors reach your page, understanding the SERPs better, and analyzing the typical behavior of your website's visitors.
While SEO tools offer a wide range of features, some important ones that are must-have in every tool are,
- Rank Tracking: As a website owner, it's important to know how your website ranks in Google Search, how your competitors rank, and what needs work.
- Keyword Research Tools: A high-quality keyword can bring loads of traffic to your website. An SEO tool should have a proper keyword research feature that gives you accurate data.
- Crawlers: A crawler can audit your pages, find critical errors, and give you ideas to improve them.
Wrap Up
With Google’s ever-changing algorithm, having an SEO tool in your arsenal can help keep your website up to speed with these changes. Whether you’re a business owner, a SaaS company or a blogger, these SEO tools are necessary to have a noticeable online presence and compete on search engines.
We’ve listed some of the best tools that have taken the digital marketing world by storm, providibg you with insights on your website that would otherwise take ages to gather. If you’re a bit hesitant, then all of these also offer free trials you can take to test them out before making a final decision.