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34 Best Email Marketing Software For Startups In 2023
As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need...
17 min read
Shanzae Solangi •
Published:
August 21, 2022
Having an online presence is crucial for startups. A website may assist ambitious founders in reaching the next level of success. But the truth is that not everyone knows how to create a website.
Learning it all takes significant time, and hiring a professional developer to accomplish it for you might be prohibitively expensive. However, a remedy exists in the shape of website builders.
Website builders help startups in developing fully functioning, customized websites. They offer amazing all-in-one solutions with online storefronts, marketing tools, and SEO optimization.
This guide is about helping you choose the best website builders for your startup needs. So without further ado, let's dive deep into the world of small business website builders.
Wix allows you to create, design, manage, and develop your web presence precisely how you want it. It offers more than 500 website templates, and its drag-and-drop interface is ideal for novices. Whether you're promoting your startup, exhibiting your work, launching an online store, or beginning a blog, the Wix website builder allows you to do it all.
Free - $35/month
Wix is ideal for corporate websites. It contains all the apps and features you could possibly need for your startup website or eCommerce business. Tools like SEO Wiz, App Market, and Ascend Marketing provide you with an opportunity to begin growing immediately.
Product Rating Summary
Wix has a user-friendly interface which makes it super easy for beginners. Its features are up to market standards, and with its affordable pricing plans and 24/7 customer support, Wix is becoming popular among entrepreneurs.
Overall: ⭐⭐⭐⭐ (4/5)
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Weebly has no abundance of bells and whistles, yet it excels in terms of value for money. Given that most small businesses have to watch their budget, Weebly's free plan and affordable premium plans are music to the ears. Additionally, its popularity derives from being easy to use and packed with tools and features to help you build your site, from SEO to eCommerce.
Free - $38/month
Weebly is the perfect website builder for entrepreneurs seeking a simple and inexpensive method to create an online business. Moreover, it is the most cost-effective small business website builder due to its affordable pricing and numerous features.
Weebly is among the top rated small website builders by users. Its excellent usability, top class features and satisfactory customer support make it stand among the best website builders. Moreover, Weebly’s free plan is admired most among users.
Overall: ⭐⭐⭐⭐ (3.5/5)
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Squarespace is an all-rounder website builder with a fantastic set of e-commerce tools in addition to 40 amazing plug-and-play professional website design templates. Using Squarespace, even a novice user can quickly and simply build a visually striking and customizable website. Additionally, Squarespace hosts approximately 2 million websites, from blogs and online stores to e-commerce enterprises, and the number is rising.
$16/month - $49/month
Squarespace provides all of the capabilities that a smaller eCommerce store needs. Furthermore, you can establish a blog, upload products, link your website with social media, and manage marketing campaigns from a single dashboard window.
Squarespace is popular among newbies as it is super easy to use. Users mostly like its unique plug-and-play professional website templates. However, Squarespace does not offer any free plan which makes it a bit disliked among users looking for free plans.
Overall: ⭐⭐⭐⭐⭐ (3.5/5)
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GoDaddy's ADI feature will likely make you smile if you're in a hurry. Instead of selecting a template and modifying it until you're satisfied with the design, GoDaddy utilizes a brief questionnaire to identify what you want from your website and then develops it for you. This makes it extremely user-friendly and quick. With GoDaddy, you can easily design your website even if you're not a web designer.
$9.99/month - $29.99/month
GoDaddy website builder is mostly focused on eCommerce and small businesses or sole proprietors. Additionally, it features a lifetime free package that includes a mobile-friendly website with integrated marketing and 24/7 customer service.
GoDaddy appears to work well with its multiple top features, and its customer service is quite satisfactory. However, the service can be a bit overpriced because you'll need to buy extras like SSL and backups to have a full functioning hosting service.
Overall: ⭐⭐⭐⭐ (4.25/5)
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Features: ⭐⭐⭐⭐⭐ (4.5)
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Zyro is new in the market, and while being a relatively simple website builder, it does many things efficiently. First and foremost is its user-friendly interface. Zyro resembles Wix in some aspects due to its drag-and-drop interface, which is quite similar to that of the more famous website builder. Moreover, it simplifies the process of developing an attractive small business website.
$11.99/month - $14.99/month
Zyro appears to be suitable for first-time website designers who do not intend to add a significant amount of data. The drag-and-drop editor is simple to use, and the pricing is reasonable.
The process of getting started is pretty simple. The editor in Zyro is quite intuitive and simple. Startups love zyro's 24/7 live support and affordable pricing plans.
Overall: ⭐⭐⭐⭐ (3.5/5)
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Jimdo is ideal if you need a straightforward, uncomplicated website. It doesn't have a plethora of functionality, but its superior usability places it ahead of many of its competitors. In addition, it meets all the fundamental SEO requirements, giving you a strong possibility of rising in the search engine rankings.
Free - $39/month
Jimdo provides the basics, but it cannot accelerate the growth of your small company website. However, it lacks built-in email marketing capabilities and only supports social media connections with Instagram and Facebook.
Jimdo is quite easy to use as it is suitable for small business websites. However, it doesn't have plenty of useful features and customer support is only available in premium plans.
Overall: ⭐⭐⭐ (3/5)
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With over 40 million registered users, Webnode is one of the largest website construction platforms. Their primary strength is certainly languages since they support over 20 of them and allow you to develop multilingual websites. Surprisingly, they provide service in each of these languages as well. Clearly, this platform keeps worldwide viewers in mind.
$3.90/month - $31.90/month
Webnode is an excellent choice for startups targeting international and multilingual audiences. Additionally, Webnode offers 44 languages, making collaborating with international developers and designers simple.
Webnode's features are limited. With its appealing templates and multilingual options, it remains a popular alternative. It's easy to set up a website and their support is satisfactory.
Overall: ⭐⭐⭐⭐ (3.75/5)
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Site123 makes building basic and appealing websites easy. Additionally, its online interface is intuitive, and even novices may utilize it easily. It is suitable for folks with less technical knowledge. Moreover, it will appeal to those who wish to utilize their website to showcase their small business as opposed to operating it totally online.
Free - $5.80/month
Site123 is appropriate for small businesses seeking to build a limited web presence and for individuals with less knowledge of website development. Moreover, Site 123 integrates Google Analytics and includes email marketing tools to accelerate the growth of startups.
Site123 is quite easy to use even for beginners. With its 24/7 customer support and 14 days free trial, Site123 is a popular website builder for startups. Additionally, it has a free plan and offers an affordable premium plan.
Overall: ⭐⭐⭐⭐ (3.25/5)
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Strikingly simplifies the process of creating websites and specializes in single-page websites. Strikingly is ideal for creating personal, small startup, and e-commerce websites. No coding experience is necessary. Powered by a robust and user-friendly drag-and-drop website builder, you'll receive easy-to-use bespoke templates and stunning design options.
Free - $49/month
Overall, Strikingly is a useful option for beginners who wish to build landing pages and other single-page websites. With its user-friendly drag-and-drop editor and limited but appealing range of templates, you'll be able to launch your website in a matter of hours.
Strikingly is perfect for single-page or small web pages. The straightforward interface makes building a site simple and quick. However, if you need more regular features, you will require their Pro plan.
Overall: ⭐⭐⭐⭐ (4/5)
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Jemi is an easy-to-use website creation platform that includes a wide variety of pre-built themes and designs. It serves as a hub for creating art portfolios, online marketplaces, and landing sites for art and creativity-focused startups and companies. Students, entrepreneurs, and independent contractors use Jemi to present their internet presence in a professional manner.
Free - $35/month
With a user-friendly website design, simple drag-and-drop capabilities, and well-explained functions, Jemi makes it easier for people without coding experience to progress. Newsletter registrations and follower emails are automatically added but can be adjusted based on the user's specific interests.
Jemi offers an impressive interface that is easy to use. Although some users have reported editor functionality issues, it is still a good option for small business websites.
Overall: ⭐⭐⭐⭐ (3.25/5)
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WordPress.org is a self-hosted, open-source content management system that provides maximum freedom for developing and maintaining dynamic websites. The plugin library on WordPress.org has over 55,000 add-ons and extensions that augment the platform's functionality. Some of these plugins also offer a premium, upgradeable version, most being affordable.
Free
WordPress is by no means difficult to use, but it is not as simple as the all-in-one website builders. Suppose you have some technical knowledge and want a personalized website with your choice of web hosting. In that case, WordPress is an excellent option for you, regardless of whether you want an informational site or an online store.
WordPress is easy to use but requires basic website design experience. WordPress is a breeze for startups due to its free plugins and themes, live chat support, and affordable premium plans.
Overall: ⭐⭐⭐⭐⭐ (4.2)
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Joomla is a renowned, free, open-source Content Management System (CMS) that runs almost 2 million online websites. Furthermore, the platform has many advanced features that make it easy to build a website or an app.
Free - $399/year
Joomla is an ideal choice for startups and newbies in website development. Joomla is worth considering due to its handy out-of-the-box tools, diversity of extensions, and ability to showcase your coding abilities to enhance your website.
Jhoomla is renowned for its easy to use multiple extensions. The platform also offers plenty of useful website creation features. However, Jhoomla is have comparatively high pricings and customer support is only avilable in paid plans.
Overall: ⭐⭐⭐⭐ (3.25/5)
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Shopify is basically an e-commerce website builder. All premium plans have built-in shopping carts and marketing tools to facilitate online sales. There are just nine available free e-commerce templates to pick from. However, if you don't mind paying, plenty more premium templates are available, costing around $100 on average. Shopify is an excellent option for small and medium-sized enterprises.
$19/month - $299/month
Shopify is an all-inclusive, subscription-based e-commerce platform ideal for businesses of any size and development level. It includes free marketing tools for social networking, email marketing, website chat, and more, and it assists you in acquiring a custom domain name and web hosting.
Shopify is one of the best user-friendly eCommerce platforms. It offers a wide variety of useful features to create and establish an eCommerce store. Shopify has 24/7 customer support. However, the pricing and transaction fees are a bit high.
Overall: ⭐⭐⭐⭐ (3.8/5)
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BigCommerce, like Spotify, is a specialized eCommerce website builder, which means it's packed with capabilities for your online store. It can manage all the sales and products you throw at it since it has much built-in functionalities and is even more accessible through its apps. Moreover, BigCommerce enables you to quickly and effectively establish and personalize your own online store, handle and manage orders, and promote and advertise your business.
$29.95/month - $299.95/month
BigCommerce can assist startups and small enterprises in launching an eCommerce store without worrying about technical details. They also offer a free trial of 15 days on all their premium plans to get an idea of the platform's services.
BigCommerce with its built-in features, usability, and 24/7 live agent support is a good choice for startups and small businesses. However, the prices are comparatively high.
Overall: ⭐⭐⭐⭐ (3.75/5)
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Etsy is an integrated eCommerce platform for small businesses. You may sell in the Etsy marketplace or on your own website using the Pattern website builder. It may also help find some amazing templates and web designs offered by other web builders. Etsy sellers may rapidly put their products on their store, while Etsy handles many of the technical aspects associated with payment processing, shipping calculations, website hosting, and marketing.
Free - $15/month
Etsy is best suited for startups and small enterprises with a limited budget but needs a scalable solution. Moreover, with Etsy's simple product listing templates, you can easily set up your eCommerce website for free.
Etsy is comparatively easy to use and is useful for people with no coding experience. It offers basic features for creating an eCommerce store. It does not offer customer support in its free plan.
Overall: ⭐⭐⭐ (2.75/5)
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Magento, formerly owned by eBay and now owned by Adobe, has been an essential eCommerce website builder for over a decade. It's much like an "under the hood" platform, so be prepared to get your hands greasy. Backend and developer experience is a plus, but you can easily learn them as you go.
Free - Custom pricing
Adobe Magento is best for small businesses that are devoted enough to study backend site design. Magento is incredibly scalable; therefore, it's an excellent platform for "growing higher" over time.
Magneto is among top eCommerce website builders for its excellent ease of use and plenty of powerful tools. Moreover, its reliable customer support and reasonable pricing makes it a good choice for startups.
Overall: ⭐⭐⭐⭐ (3.5/5)
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ClickFunnels is a marketing tool and funnel builder for entrepreneurs that cannot code. It features a well-defined sales funnel procedure for adding contacts to your email list, increasing their perceived value, collecting payment, upselling, and delivering products.
$80.84/month - $247.50/month
ClickFunnel is ideal for startups and small enterprises looking to establish and increase their online audiences. Additionally, it encompasses the entire customer journey and provides easy-to-use tools such as a drag-and-drop page editor, marketing automation, dashboard, and lead generator.
ClickFunnel is a fast funnel builder with super beginner-friendly functionality. It offers multiple built-in features to help startups set quick funnel sites. ClickFunnel has comparatively high prices.
Overall: ⭐⭐⭐⭐ (3.5/5)
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This code-free landing page builder offers capabilities for developing your email subscriber list and developing marketing pages with excellent conversion rates. It also provides real-time monitoring so that users may readily monitor their progress.
$37/month - $74/month
LeadPages is an excellent choice for startups looking to connect with their target audience, gather leads, and close sales. It also provides real-time monitoring so that users may readily monitor their progress.
Leadpages is among the top funnel creators with easy to use and highly useful funnel tools. It is slightly hard for users with no coding experience. It offers 24/7 customer support, however the pricing is a bit high.
Overall: ⭐⭐⭐⭐ (3.75/5)
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Karta is the all-in-one sales funnel builder that can help all online enterprises make their online ventures more attractive to clients. Moreover, it allows you to connect all the business pillars, such as connecting pages, opt-in forms, checkout choices, emailing, lead tagging, and other features.
$99/month - $499/month
Startups and businesses of any size can utilize Kartra to build and grow their consumer base. With Kartra, you can keep an eye on your affiliations, consumers, and their shifting habits to see how your products are evolving or what may be changed to make your customers happier.
Karta is a bit tricky to understand for newbies and requires programming knowledge to build funnels. However, it offers multiple features and tools that might help startups in setting up sales funnels. The customer support is not up to the standards and pricing is also high.
Overall: ⭐⭐⭐⭐(3.25/5)
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Founded in 1998, GetResponse's first focus was on making e-newsletter distribution simple. GetResponse has modified its focus significantly in recent years; the company now seeks to be more of an "all-in-one" e-commerce and online marketing solution than a "conventional" email marketing tool.
Free - $97.58/month
GetResponse is best for startups and online enterprises looking for online marketing of their brand. Additionally, GetResponse's free plan includes email marketing options, templates, a website builder, and a landing page builder.
GetResponse is easy to understand, and has an effective UI. It offers a free forever plan. Accessing customer service is tricky and the free plan allows less user control.
Overall: ⭐⭐⭐⭐ (3.25/5)
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Formerly known as InfusionSoft, Keap is a cloud-based CRM sales funnel management platform. Moreover, it claims to help capture and convert leads more efficiently and offers features like appointment booking, which allows clients to reserve time with you depending on your availability.
$129/month - $199/month
Keap is an ideal site builder for startups and small eCommerce enterprises. Moreover, small business owners particularly like the free automatic email follow-up feature for reaching out to clients.
Overall Keap is a user-friendly cloud-based CRM platform. It offers a 14 days free trial which is most admired among new users. Keap’s prices are also comparatively high.
Overall: ⭐⭐⭐⭐ (3.5/5)
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The top website builders for small businesses provide customers with business-specific features and tools for creating a small business site for their company. Furthermore, these website builders allow any business to easily, rapidly, and affordably create a website that is professional and compliant with company objectives.
All the website builders included in this guide offer incredibly user-friendly editors, allowing you to quickly master their functionality. This means that your small business website might be up and running within hours.
You may always utilize free website builders, but they sometimes come at the expense of professionalism! You must purchase a premium plan to remove subdomains such as yourdomain.buildername.com and the associated website builder advertisements that display on every page.
Choosing a platform while developing a website is simply one piece of the puzzle. Additionally, you must also consider hosting fees, domain names, SEO analytics, personalized email choices, and graphic design. You may even need to employ a content manager to ensure that your website is updated frequently, thereby attracting new visitors. To get a complete understanding of how much your website will cost, you should investigate all web design costs.
No matter which builder you choose, you won't need any prior experience with coding or programming in order to develop an online presence for your small business and make it fully functioning. However, a reputable best website builder for small businesses can help your company not just appear online but also flourish.
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