Canva is an Australian design and publishing tool created by Melanie Perkins, who was just 19 years old when she founded the company in 2013. Canva has grown into a globally recognized brand, with over 100 million users spanning 190 countries.
Now valued at over $40 billion (as of 2022) the company is generally viewed as one of Australia's most successful startups of all time.
It's a fascinating enterprise with an inspiring backstory. We thought it might be interesting, from the perspective of a startup founder, to run through various stats about this incredible company. Let's take a look.
Here is what you’ll find on this page:
According to Canva, in the month of October 2022, there were about 100 million active users. This was a significant increase from March 2022, where about 75 million users were estimated. Whereas Canva Pro has 5 million subscribers as of October 2022.
In September 2022, more than 27 million teachers and students used this tool monthly.
Canva is actively being used in 190 countries. With such rapid success, this company became number 10 on the World’s Most Innovative Companies list while being number 1 in the Design category for 2022.
Almost a decade ago, Canva stepped into the designing world, and within three years, the platform managed to get 4 million users.
After another two years, the company reached its first milestone by gaining a total of 10 million users. By 2019, it had more than 30 million users, reaching 40 million in 2020 and 60 million by 2021.
|
Year |
Number of Users |
|
2013 |
0 |
|
2014 |
1 million |
|
2015 |
4 million |
|
2017 |
10 million |
|
2019 |
30 million |
|
2020 |
40 million |
|
2021 |
60 million |
|
2022 |
100 million so far |
As mentioned on Similar Web, Canvas has the most active users in the USA (15.99% share among all the users worldwide), followed by Brazil, having a share of 8.43%. After that, Mexico, the Philippines, and India have a share of 7.48%, 6.92%, and 3.86%, respectively, while all other countries have a share of 57.32%.
In June 2020, Canva reported that 80 designs are created every second, which makes 4800 designs a minute and 288,000 designs every hour.
According to Canva, more than 3.5 billion projects were made in 2021, marking a total of 8 billion since 2013. Not only that, by the end of 2021, approximately 227 million presentations and more than 1 billion videos were made.
Looking at the Canva users by industry, it was found that Higher Education is on top with a 15% share, followed by Nonprofit Organization Management at 7%, Marketing and Advertising at 6%, and Information Technology and Services at 5% are the largest segments.
Source: Enlyft
Canva has an extensive library of over 400,000+ templates that include presentations, videos, emails, and social designs, fully optimized for different platforms.
You can choose from 4,805 free and 6,205 paid video templates, making a total of 11,010 templates available on the website.
This tool offers about 5,973 free and 5,010 pro templates that users can utilize to make their presentations. But if you're interested in sending a professional newsletter, it has got you covered with its 1,589 free and 1,889 paid templates.
The most widely used feature of this tool is its free templates. Access to thousands of free templates and images makes the user's work easier and helps them avoid starting a project from scratch. Besides this, Canva’s Brand Kit for education, presentation tools, design features, and video creation are user favorites.
When Canva says they have a global team, they mean it. Currently, they have 3,200 employees worldwide. 1,350 among them were hired in 2021. Most of these employees are from the US, while the rest are from the UK, Philippines, China, and other countries.
Almost 35% of Canva users are 25-34 years old. In fact, 60% of the users are under 34, but this platform is also gaining popularity among older users.
In 2016, Canva launched its first-ever mobile app, and with that, the designing tool also got popular among mobile users; so popular that Canva reported that 60% of traffic has been coming from mobile phones in recent years.
While some people still prefer using Canva's web or desktop versions for designing, many use its mobile app due to its easy accessibility.
Globally, 942 companies use Canva for Office Productivity, giving it a share of 0.01%.
The presentation market is the total number of companies using presentation tools.
Canva has a total of 42523 customers in the presentation market, giving it a global market share of 28.92%.
In 2022, 28120 companies started using Canva as a representation tool, with Apple being at the top, followed by TCS and Filipina.
Source: Slintel
The three top industries that use Canva for Presentation are Marketing, with 1367 customers; Education, with 1302 customers; and Social Media has 1030 customers.
According to Enlyft, this tool is widely used in the United States to make presentations, with 24630 customers having a 57.92% share, the United Kingdom with 3539 customers and an 8.32% share, and Canada with 2281 customers with a 5.36% share.
The tool is available for Windows, Mac, iOS, and Android platforms and has a total of 4 apps, 2 for Android and 2 for iOS.
In the last three months, the total mobile app downloads for Canva was 11 million, with 3 million on iOS and 8 million on Android.
Canva subscription model has paid off as the company hit $1 billion in 2021. In comparison, it was almost $500 million in 2020 and $250 million in 2019.
This tool has free and two subscription plans. The free version gives you access to Canva's most basic features and 250,000+ free templates.
The Pro version has two subscription plans; one for individuals and one for teams. The individual plan costs $6.99 per month or $54.99 per year for one person only.
Canva for Teams is available at a starting price of $8.49 per month or $84.90 per year, only for two people.
The default price is available for up to five people. So if you have a team of more than five people, the price will increase for every new member.
If you want to use this tool for educational purposes, you first need to verify your designation by contacting Canva support. Canva is 100% free for teachers and students of K-12 (primary and secondary) educators. You’ll get all Canva for Teams features in education plans.
In 2016 and 2017, the company generated around $23.5 million while reaching a revenue of $86.3 million in 2018. In 2019, the designing tool saw massive growth when it hit $291 million in revenue. By 2020, it was $500 million. It's recently been reported that they reached around $1b+ in 2021.
According to Crunchbase, Canva is funded by 35 investors that helped raise a total of $572.6M over 14 rounds. On Sep 14, 2021, they raised their latest funding round, which was $200M based on $39.8B pre-money valuation
Their most recent investors are T. Rowe Price and Franklin Templeton Investments.
|
Funding Round Date |
Amount Raised |
Transaction Name |
Lead Investors |
|
2013 |
$3.6 Million |
Seed Round - Canva |
- |
|
2015 |
$6 |
Series A |
Matrix Partners |
|
2016 |
$15 Million |
Series A - Canva |
Felicis Ventures |
|
2018 |
$15 Million |
Series B - Canva |
Blackbird Ventures |
|
2019 |
$40 Million |
Series C - Canva |
Sequoia Capital China |
|
2020 |
$70M |
Series D - Canva |
Bond, Felicis Ventures, General Catalyst |
|
2021 |
$85M |
Series E - Canva |
Bond |
In Sep 2021, the graphic designing platform was valued at $40 billion, and now, more than 12 months later, it’s probably worth 10%-20% more.
On Feb 28, 2022, the company made an investment of $4.2M in Calven. Since its release, Canva has acquired six organizations, including their most recent acquisition, Flourish, on Feb 2, 2022.
|
Acquiree Name |
Acquirer Name |
Announced Date |
|
Flourish |
Canva |
February 2, 2022 |
|
Smartmockups |
Canva |
February 22, 2021 |
|
Kaleido |
Canva |
February 23, 2021 |
|
Pixabay |
Canva |
May 17, 2019 |
|
Pexels |
Canva |
May 17, 2019 |
|
Zeetings |
Canva |
Apr 24, 2018 |
Canva broke its own record of 75 Million monthly users by reaching 100 million last month.
In September 2021, this platform had 2000 employees, which increased to 3200 in September 2022.
Figma might eventually become a competitor to Canva, being one of the most active online designing apps offering an easy-to-use web interface.
In comparison with Canva, it lacks templates and versatility, and its app is not as good as Canva since it only allows sharing, moving, and checking on designs. You can’t create any design using the Figma app.
In 2021, Figma's ARR was $200m, and they are aiming to hit $300m ARR in 2022.
Piktochart is another visual and video maker platform trusted by more than 11 million users, making it a potential competitor for Canva.
Piktochart managed to make $4.2 million in 2022 with a team size of 50 employees.
Adobe Express, with its royalty-free stock photo and font collection and thousands of gorgeous templates, can give Canva tough competition. Not to mention people using Adobe products are bigger in numbers than Canva.
Since it is a part of Adobe Cloud, the overall Adobe revenue in August 2022 was $17.191B.
With an easy-to-use online photo designing and editing interface featuring thousands of templates, and a broad user base, PicMonkey has the potential to become a promising competitor to Canva.
In 2022, PicMonkey revenue run rate hit $1.2M in revenue.
Visme is also easy to use, but it's not quite as intuitive as Canva. While it can give competition to Canva in terms of presentations, infographics, designs, and videos, Canva is still relatively easier to use.
According to their website, more than 170 million people are using Visme in 133 countries, helping this platform to reach $2.1 million in 2022.
Canva is the first Australian company to sign The Climate Pledge, joining the commitment to reach net-zero carbon by 2040. They are trying to make their print operations carbon-neutral by the end of 2022 to become climate positive by 2023.
Canva has grown exceptionally, especially after 2020, with the pandemic forcing people to explore new apps and tools that better suit a home-working environment. Despite things returning to normal, Canva’s popularity is still increasing. If you’ve been hesitant to try it out, let these Canva user and growth stats give you a much-needed push.
9 min read
Shanzae Solangi: February 24, 2023
Intercom is an all-in-one customer communications platform founded a decade ago by 4 Irish entrepreneurs, Eoghan McCabe, Des Traynor, Ciaran Lee, and...
12 min read
Shanzae Solangi: January 2, 2023
Grammarly (previously known as Sentenceworks) is an A.I powered writing assistant, created to improve and enhance communication between two people.
13 min read
Joy Samuel: June 19, 2023
Remember the time you started a business, fixed on one goal to have a rock-solid business model? Just when you feel everything is in place and all...
34 min read
Mohsin Raza: July 24, 2023
Discord, an innovative communication platform, is primarily utilized by gaming communities, yet its reach extends to many sectors. Ever since its...
12 min read
Shanzae Solangi: January 17, 2023
With slow but very careful growth since its launch in 2010, Pipedrive is beginning to make a name for itself over the last few years as a pretty...
14 min read
Confucius once said “apply a winner’s mindset to every step of your journey, be the best at whatever it is you do - however lowly your craft might be...
9 min read
If your childhood was anything like mine, you probably went through a collecting phase. Personally, I had an obsession with Star Wars figures and...
17 min read
Oran Yehiel: June 3, 2023
As the world of startups continues to thrive and grow, it's important for founders to stay up-to-date on the latest trends and developments in the...
15 min read
I recently watched a YouTube video that reminded me of a movie scene from the 2006 comedy, Idiocracy. For those who haven't seen it, Idiocracy is a...
9 min read
Funding. Such a powerful, reality-check of a word, either appreciated or anguished over in equal measure by new startups. This simple noun can enable...
23 min read
Will cloud computing become a necessary part of data backup? The answer is yes, almost certainly, because that is simply the way it is going. If you...
22 min read
Mohsin Raza: August 28, 2023
Struggling with managing your start-up's workflow? The answer may be simpler than you think. What you need is a tool that organizes tasks, encourages...
Shanzae Solangi •
