Guide & Tips To Get You Started
Are you starting a business and exploring what marketing strategies work best? If so, you’ve likely heard of inbound and outbound marketing – two essential tactics to attract customers. But do you know the difference between them, how they can be implemented as part of your overall marketing efforts, or which strategy is better for …
Do you know what makes a startup thrive and flourish? It is a combination of imagination, passion, and the right resources to nurture its growth. Just like how a sapling needs water, sunlight, and soil nutrients, a startup needs resources to thrive. Success isn’t assured through resources alone, however. You also need to manage your …
Acquiring the finances to start a business can be intimidating, especially for novice entrepreneurs. Navigating through the world of venture capital and other forms of financing can be a complex process that requires you to be well-informed and strategic. When founders don’t have a good grasp of the financial implications of their business model, they …
When funding a business, most entrepreneurs usually consider only traditional venture capital. But many business owners don’t know that venture debt could provide the financial boost needed to unlock growth. This invaluable resource can provide capital for a range of expenses, such as research and development costs, equipment purchases, and capital for working capital. This …
Starting a business is an exciting journey, no doubt about it. But what do you do when the unexpected happens, and things suddenly become uncertain and unstable? As a startup founder, you may find yourself feeling overwhelmed by the situation – especially in these current times of economic volatility. The good news is that there …
Are you a startup founder looking to drive more sales for your SaaS business? If so, then you’ve come to the right place. We recently had the opportunity to sit down with one of the experts in the industry who shared their best tips and strategies for increasing sales for your software-as-a-service company. From understanding …
The customer onboarding process is probably the most important stage of the relationship with your customer, or client. While this is only the first step in what is hopefully a long and profitable association, a tone is being created, while a precedent is being set. Customer onboarding isn’t a complicated process, but if done incorrectly, …
It should be child’s play, shouldn’t it? In theory, taking a screenshot on your PC should be something we can do with our eyes closed – almost like second nature. So why is it always so awkward? While taking a screenshot isn’t particularly time-consuming, it is often one of those fiddly jobs that takes way longer …
As a startup founder, you might be navigating uncharted territory, and with that comes some pretty tough decisions, some of which are quite unpleasant. Staff layoffs, for example, are troublesome but sometimes necessary aspects of the business. But how do you manage job cuts while maintaining morale and retaining top talent? Fortunately, there are a …
Penetration pricing is an incredibly captivating business tool and arguably the most powerful way to boost your growth. It is a strategy commonly deployed by businesses of all sizes, from smaller traditional companies to modern tech giants, and has something of an elusive mystery that isn’t always easy to truly perfect, despite the simple nature …
Most startup founders would agree that a reliable source of financing is crucial to success. A business credit card allows you to purchase the products and services you need to get your business up and running and pay for any unexpected expenses. However, with so many business credit cards on the market, it can be hard to …
There is a good reason why most brands consider email a cornerstone of their marketing. Despite the emergence of new marketing strategies and complex sales funnels, nothing compares to the reliable and often powerful tactic of a trusty email campaign. Email marketing might even be the most effective tool at your disposal if nurtured and …