SMART Goals: How to Make Your Startup Goals Achievable This Year

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Do you dream of skyrocketing your startup’s success but struggle to chart the path? You’re not alone. Most founders grapple with this challenge. However, there’s a proven solution that can turn things around: SMART goals. This method, used by successful entrepreneurs worldwide, helps you create specific, measurable, achievable, relevant, and time-bound objectives for your business. It’s the secret tool that can unlock your startup’s potential, keep you on track, and accelerate your journey to success. Are you ready to take the first step?

What Does A SMART Goal Mean?

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It’s a framework that can be used to set goals that are well-defined and actionable, with a clear plan for achieving them.

SMART goal

When setting SMART goals, you start by making them specific, so you know exactly what you want to achieve.

Then, you make them measurable, so you can track your progress and know when you’ve reached your goal.

You also ensure that your goals are achievable, meaning they are realistic and possible to attain.

Additionally, you make sure they are relevant to your overall aspirations and aligned with your values.

Finally, you make your goals time-bound, giving yourself a specific deadline for achieving them.

By setting SMART goals, you have a clear roadmap for success, and you increase the likelihood of achieving your objectives.

Benefits Of Setting SMART Goals

1. Enhances Focus and Efficiency: The benefits of using SMART goals are numerous and varied, but all involve the same concept: they help you break down larger, more intimidating tasks into smaller, achievable pieces using a trusted and sound process, while also providing a tangible and structured way to track progress. By creating an action plan that is both realistic and measurable, you can focus your efforts more effectively, thus increasing your chances of success.

2. Provides a Structured Roadmap: Breaking down large goals into smaller manageable steps lets you both focus on what needs to be done right away and develop a roadmap and a structured business development plan as to where you want to end up in the future.

3. Reduces Stress and Eliminates Guesswork: This approach helps reduce stress around the task or goal at hand and eliminates any room for guesswork. A SMART goal will have milestones along the way that can be checked off as each progressive step is completed, providing tangible evidence of progress.

4. Enhances Organizational Efficiency: This kind of structure, especially in the business world, allows for a better organization which might make teams and collaborations more efficient.

5. Boosts Motivation: SMART goals will help keep people motivated by allowing them to recognize small victories as they move forward.

6. Encourages Accountability: Utilizing SMART principles leads to greater accountability because tangible results and objectives can be measured throughout the process. When a timeline is firmly established and understood by everyone involved, there is a consistent system that can be used to grade performance and reward or penalize accordingly.

The idea here is not just about a time bound goal of achieving a milestone but rather about long-term goals and reaching consistently towards long-term objectives that ultimately lead to success.

With continued commitment from collaborators or team members and clear objectives in place within any project or venture, there is a higher probability of reaching success given the sharpened focus and increased accountability associated with the SMART goal.

Why Startups Should Set SMART Goals

Simply because it increases the odds of achieving success. After all, they are designed specifically to make the process of goal setting more effective and organized. In the realm of strategic planning and management, the SMART framework plays a crucial role. With greater clarity and specificity between what you want and the steps you need to take to get there, there will be a higher chance for success.

specific goals statistic

Of course, setting SMART goals does not guarantee success, but it does increase the chances as opposed to using less effective methods, such as merely writing down a list of “household goals” without any sense of urgency or actionable words.

Consider this: if you set a goal to run a half-marathon, but fail to include the date of the event in your plan or any action steps, you will quickly become unmotivated and lose track of why you committed to running the race in the first place. Moreover, without concrete steps that lead up to race day, you will have a difficult time carrying out your plan and staying determined throughout.

SMART goals provide various tools such as an overview of how much time is needed to complete each step, as well as tips on how to stay on track with your schedule and timeline, and even the option to use an app to monitor progress. Thus, they minimize room for error while creating structure around our everyday lives, leading us toward success with greater confidence than before.

Furthermore, research has demonstrated that when people set SMART objectives, they are more likely to achieve their desired outcome than if they had it written down in generic ways.

How Do You Set SMART Goals? Definition And Examples

SMART goals are a well-established tool that helps businesses improve productivity and achievement through clear, measurable, and realistic targets.. Here’s how to set SMART goals:

1. Specific: You won’t be able to focus your efforts or feel fully driven to reach your objective if it isn’t clear and distinct. When setting your goal, try to answer the five “W” questions: What do I want to accomplish? Why is this goal important? Who is involved? Where is it located? Which resources or limits are involved?

2. Measurable: Measurable goals enable you to monitor your progress and maintain motivation. You can stay focused, fulfill deadlines, and experience the thrill of coming closer to your objective by regularly evaluating your progress. A measurable goal or objective should answer questions like: How much/many? When will it be finished, and how will I know?

3. Achievable: Your goal also needs to be realistic and attainable to be successful. In other words, it should stretch your abilities but still remain possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources that can bring you closer to it. An achievable goal will usually answer the question: How can I accomplish this goal?

4. Relevant: This step involves making sure that your goal matters to you and is compatible with other important objectives. We all need support and assistance in achieving our own goals, but it’s important to retain control over them. So, make sure your plans drive everyone forward, but that you’re still responsible for achieving your own goal. A relevant goal can answer yes to these questions: Does this seem worthwhile? Is this the right time? Does this match our other efforts/needs?

5. Time-bound: A target date is necessary for every goal so that you have a period of time or deadline to concentrate on and provide structure and something to work toward. This element of the SMART goal criterion aids in preventing daily obligations from taking precedence over your long-term objectives. Typically, a time-bound objective will provide an answer to the query: When?

Example Of A SMART Goal-Setting

Non-SMART goal: I want to start a business.

SMART goal: I want to start a small online graphic design business that serves three clients within the next six months, using my design skills and drawing upon local business networking events for marketing.

The SMART goal is,

  • Specific (start an online graphic design business)
  • Measurable (serve three clients)
  • Achievable (leveraging existing skills)
  • Relevant (aligned with personal interests and skills) and,
  • Time-bound (to be achieved within six months)

Difference Between SMART And Stretch Goals

SMART vs Stretch goals

6 Steps To Make Your Goal SMART

Writing SMART goals doesn’t have to be complicated. Here’s a step-by-step guide to make the process of writing SMART goals easier:

1. Define Your Goal: Start with a simple statement of what you want to achieve. For instance, you might want the product team to “increase sales,” “improve customer satisfaction,” or “reduce product defects.”

2. Make it Specific: Clarify your goal so it’s more specific. If your goal is to “increase sales,” specify the product or service, the target market, or the sales channel. For example, “Increase online sales of our women’s athletic shoes.”

3. Make it Measurable: Decide on a metric or a way to measure the progress and success of project goals. This could be a dollar amount, a percentage increase, a reduction in errors, or any other quantifiable measure. For the sales goal, you might decide on, “Increase online sales of our women’s athletic shoes by 20%.”

4. Ensure it’s Achievable: Evaluate whether your goal is realistic given your resources, constraints, and the market environment. You may need to adjust your goal or your strategy to make it achievable. Make sure you have or can obtain the resources (people, technology-related resources, funds, information) you’ll need.

5. Check that it’s Relevant: Your goal should align with your broader business objectives and be clearly relevant to the key needs of your business right now. If you’re in a business that sells many products, is focusing on women’s athletic shoes the most relevant goal?

6. Make it Time-Bound: Set a deadline to keep things on track. This time frame could be a financial quarter, a year, or another timeframe that makes sense for your goal. For example: “Increase online sales of our women’s athletic shoes by 20% by the end of Q2.”

By following these steps, you can turn any simple goal into a SMART goal. This process can help ensure your goals are clear, focused, and useful for guiding your actions and decisions. In the end, you can come up with a SMART goal that reads something like this “Increase online sales of our women’s athletic shoes by 20% by the end of Q2.”

See How Worksheets Can Help You Deliver On SMART Goals

SMART goal worksheet

Source: Smartsheet

Worksheets can be a powerful tool for helping you deliver on your SMART goals. By providing a structured way to organize your thoughts and track your progress, worksheets can help you stay focused and motivated throughout the goal-setting process.

For example, a SMART goal worksheet can help you break down your goal into specific, measurable steps, with clear deadlines and action items. This can make the goal seem more manageable and give you a sense of progress as you work towards achieving it. Additionally, a SMART goal worksheet can help you identify potential obstacles and brainstorm strategies for overcoming them.

To make that process more convenient for you, here’s a worksheet you can download to use over and over to set SMART goals.

Evaluate Your SMART Goals

Evaluating your goals is an important part of the goal-setting process. It allows you and the team accountable to you to track your progress, make necessary adjustments, and celebrate your achievements. Here’s a step-by-step guide on how to evaluate your goals:

1. Check your progress: This is where having measurable goals is essential. If your goal is quantifiable, you can easily track how far you’ve come and how much further you need to go. Use the metrics you’ve set to measure your progress.

2. Review your actions: Ask yourself if the actions you’re taking are moving you closer to your goal. If they aren’t, you might need to change your approach or develop new strategies.

3. Consider external factors: Sometimes, changes in the external environment (like a global pandemic or an economic meltdown) can affect your ability to achieve your goals. It’s important to be aware of these changes and adjust your goals or strategies as necessary.

4. Reflect on your commitment: Are you still committed to your goal? If your motivation is waning, it might be because the goal is no longer relevant or important to you. It’s okay to change your goals if they no longer align with your values or aspirations.

5. Seek feedback: If possible, seek feedback on relevant goals from others. They might be able to provide valuable insights or perspectives that can help you evaluate your goals more effectively.

6. Celebrate your achievements: Even small progress towards your goals is worth celebrating. It boosts your motivation and confidence, making it easier to tackle the remaining tasks.

Remember, goal evaluation is not a one-time activity. It’s something you should do regularly to ensure you’re on track and making progress towards your goals.

Common Questions Answered

How Do I Measure Progress Toward Achieving SMART Goals?

Measuring progress toward achieving SMART Goals requires creating measurable outcomes. This can be done by: setting objectives using a SMART goal framework, breaking down large and complex goals into smaller and more achievable goals, setting tracking systems to measure progress, and regularly evaluating where you are against your intended milestones.

Specific objectives with measurable outcomes should be the foundation of any goal. If the expected outcome is not measurable and on track, then it is impossible to measure progress at any stage throughout the goal’s timeline.

Additionally, breaking big goals into smaller goals gives you valuable insight into the journey needed to complete them successfully and can help motivate you along the way as each target is reached and celebrated.

Setting tracking systems also helps measure progress and gives you a tangible roadmap for achievement. Regularly checking where you are in terms of meeting your goals will provide key data points that you can use to adjust your strategy or efforts if necessary.

Finally, it’s important to re-evaluate where you are against your intended milestones regularly. Finding out how much closer to completion you’ve come allows your management review, to see what actions have worked for or against your progress so far, and make any adjustments required for success – this reassessment will ensure that your focus remains on reaching the end goal.

How Do I Set SMART Goals?

Setting SMART Goals is an effective way to ensure that you achieve the results you desire. A SMART Goal is one that is Specific, Measurable, Attainable, Relevant, and Timely.

When setting a SMART Goal, it’s important to be very specific about what you want to accomplish. Don’t just say “I want to get better grades,” but rather set a clear goal such as “I want to raise my overall grade point average from 3.0 to 3.5 by the end of this semester”.

It’s also essential that your goals can be measured so you know if they are achieved. Ask yourself whether there are tangible indicators that you can use to track your progress—such as a monthly grade report or a project completion date.

Be sure your goals are attainable—you don’t want to set yourself up to fail. A successful goal should challenge you, but not be so far out of reach that it’s impossible to achieve.

Your goal should also be relevant to you and make sense within the context of your life and ambitions. Ask yourself why this specific goal is important to you and whether it resonates with who you are and what matters most to you.

Finally, make sure that your goal has a timeline in place so that it feels real and urgent. Create deadlines for each step along the way and make sure you stay committed to the goal deadline so that you follow through with your plan until completion.

What Are The Benefits Of Setting SMART Goals?

In order to drive organizational efficiency and success, it is crucial to effectively write management’s goals. Setting SMART goals provides many benefits, including helping you focus on well-defined objectives, keep track of progress, measure results, and ensure that time and effort are directed in the most productive ways.

1. Focus: Knowing exactly what you want to accomplish makes it easier to stay focused on the task at hand and concentrate your energies on achieving it. By providing greater clarity around the desired outcome of any activity or project, SMART goals help to eliminate distractions and keep you heading in the right direction.

2. Motivation: Achieving SMART goals is motivating because success builds on itself. Completing smaller tasks (on your way to the larger goal) gives a sense of accomplishment which can be used as fuel to reach higher levels of success.

3. Measurement: Having specific criteria for measuring progress allows you to assess how far along you are toward reaching your goal. Using this objective feedback helps you make adjustments more quickly as needed – allowing you to reverse any downturns or advances quicker in response to certain factors or events affecting progress.

4. Time Management: Setting precise timelines around milestones helps put your goals into perspective, creating the framework for scheduling related tasks and prioritizing activities within a given timeline for maximum productivity. This makes it easier to stay organized, avoid procrastination and keep spending habits under control by staying mindful of available resources and setting appropriate budgeting restrictions.


SMART goals provide a clear and concise framework for setting and achieving objectives. The specificity, measurability, achievability, relevance, and time-bound nature of SMART goals make them effective tools for personal and professional development.

By using this approach, individuals and organizations can improve their focus, motivation, and performance, as well as track their progress and celebrate their successes. However, it’s important to remember that setting SMART goals is just the first step – consistent effort, dedication, and adaptability are essential for turning them into reality.

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About the author: Joy Samuel

Joy Samuel is a renowned content writer currently contributing to Startup Geek. With a rich background in editorial writing and a unique ability to blend business methodology with customer-focused content, he helps startups flourish by building enduring relationships with their audiences. His area of focus encompasses product reviews, copywriting, tech features, and the analysis of marketing case studies. He showcases a deep interest in productivity and inbound marketing strategies. Joy has collaborated with prominent brands including ScreenRant, Craft Your Content,, Rigorous Themes, and iTechTalk. His passion lies in creating valuable experiences that drive growth and support individuals in achieving their goals.

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