Grammarly

By Shanzae Solangi · Updated January 2, 2023

Grammarly (previously known as Sentenceworks) is an A.I powered writing assistant, created to improve and enhance communication between two people.

What first started as a means to help fix students' sloppy writing became extremely popular in a very short period of time and is probably considered the go-to writing assistant. 

Founded by Max Lytvyn, Alex Shevchenko, and Dmytro Lider in 2009, Grammarly has evolved into a huge company with multiple spin-off products such as Grammarly Business.

Let’s take a look at this inspiring, successful company in more detail, with a peak at some of its interesting stats.

Grammarly Usage Statistics (Top Picks)

  • Grammarly has more than 30 million daily active users.
  • More than 50,000 teams use Grammarly daily.
  • In 2022, Grammarly's revenue run rate hit $88.7M ARR.
  • Grammarly's audience is mostly female, taking up almost 52% of respondents.

Grammarly History Timeline

  • 2009: Grammarly was Founded by Alex Shevchenko, Max Lytvyn, and Dmytro Lider.
  • 2010: Grammarly editor was released.
  • 2011: Grammarly was added to the Inc. 500 list, and its add-on for Microsoft Office was released.
  • 2012: Grammarly was the finalist at Crunchies awards.
  • 2016: Grammarly was featured in Lifehacker and PC World and started getting recognition owing to its grammar checking capabilities.
  • 2018: Grammarly integration for Google Docs was released.
  • 2019: Grammarly tone detector was introduced, allowing users to optimise their articles for the intended audience.
  • 2020: Grammarly released its business version.
  • 2021: Grammarly introduced a work-from-home model for its employees.

1. Grammarly Daily Active Users

Grammarly Daily Active Users

More than 30 million people and 50,000 teams worldwide rely on Grammarly’s real-time suggestions daily, to improve their writing in the best possible way. 

2. Grammarly User Growth

Grammarly started in 2008-09 as a simple editor to copy-paste your text and review.

At the end of 2010, over 150,000 students had been counted as registered users, increasing to 300,000 in 2011 with 250+ universities as their customers.

By 2013, Grammarly had over 3 million registered users. With the introduction of its free extension in 2015, the daily active users it had were 1 million, which quickly grew to nearly 7 million in 2016.

In 2017, the Grammarly Chrome extension alone had 8 million active users.

Year

Users

2022

65 million + daily active

2021

55 million + daily active

2020

30 million + daily active

2019

20 million daily active

2018

8 million daily active

2016

6.9 million daily active

2015

1 million daily active

2013

3 million registered users

2011

300,000 registered users

2010

150,000 registered users

Grammarly User Growth

3. Worldwide Usage

Grammarly Worldwide Usage

USA has the most Grammarly users taking over 39.02% share of worldwide users, followed by the Philippines with around 7.15% of users.

The following three countries are India, Canada, and the United Kingdom, with 5.82%, 4.35%, and 4.27% users, respectively.

4. Top Industries That Use Grammarly

Top Industries That Use Grammarly

Looking at Grammarly customers by industry, we find that Marketing and Advertising (13%), Higher Education (13%), Internet (10%), Information Technology and Services (10%), and Computer Software (6%) are the most significant segments.

Source: Enlyft

5. Grammarly Business in Numbers

Grammarly Business has led teams to reduce their mistakes by up to 74%, helping them save writing time by up to 50%. 

Grammarly Business in Numbers

6. Grammarly Website Traffic

Grammarly Website Traffic

More than 80.8 million people visited the Grammarly website in October 2022. In comparison, 77.5 million and 65.5 million views were recorded in September, and August 2022, respectively.

Source: Similarweb

7. Grammarly Websites and App Integration

Grammarly Websites and App Integration

With one Grammarly account, you can write and communicate across 500,000 applications and websites, including Google Docs, MS Word, Outlook, Gmail, Salesforce, and more.

8. Number of Employees

Grammarly currently has more than 1041 employees all across the globe, a 42% increase in headcount compared to last year.

9. Grammarly User Demographics

Grammarly User Demographics

Among the total users of Grammarly, almost 51.46% are female, and 48.54% are male. More than 60% of their users are 18-34 years old.

Source: Similarweb

10. Grammarly For Students

99% of students feel more confident using Grammarly Premium, 94% have improved their grades, and 87% said that this tool helped them save one hour each week.

Source: Grammarly

11. Market Share of Grammarly

According to Slintel, Grammarly has a market share of 3.71% in the Content Marketing Tools category, while it only has a 0.1% share in office productivity.

12. Grammarly Usage by Companies Based on Company Size (Employees)

Among all customers of this platform, 32% are small enterprises (having less than 50 employees), 37% are medium-sized, and 27% are large corporations or firms having more than 1000 employees.

Source: Enlyft

13. Grammarly Downloads

Grammarly is most commonly used through PC and Mac browsers. It is also available as a Keyboard app with 10 million plus downloads on Android and more than 700,000 downloads on iOS.

More than 10 million people have downloaded Grammarly for Chrome ever since its release.

14. Grammarly Financials

In 2019, Grammarly's revenue was $43.8M, and with a 104% increase, it reached $88.7M in 2021.

Source: GetLatka

Grammarly Financials

How Does Grammarly Make Money?

Grammarly is available for free and has three plans; Premium, Business, and Enterprise. 

Grammarly Premium

Grammarly Premium has monthly, quarterly, and annual subscriptions.

Subscription

Cost

Period

Monthly

$30

Per Month

Quarterly

$60

Three months (billed as one payment)

Annual

$144

One year (billed as one payment)

Grammarly Business

Grammarly Business

The monthly subscription costs $25/member/month, and the annual subscription with a 40% discount, depending on your team members.

Members

Price Per Month

Annual Cost

Average Cost per month

3 to 9

$225

$135

$12.50/member

10 to 49

$1225

$710.50

$12.08/member

50 to 149

$3,725

$1,862.50

$11.67/member

Enterprise

15. Grammarly Funding Rounds

According to Crunchbase, Grammarly has raised $400 million to date over three rounds, with the last funding raised on Nov 17, 2021, from a Private Equity round.

Pitchbook reports 22% of the stakes are owned by investors involved in its two funding rounds in 2019 and 2021.

The two Ukraine co-founders, Lytvyn and Shevchenko, each own an estimated 35% of Grammarly’s equity while Lider owns only 1%.

16. Grammarly Investors

Baillie Gifford and BlackRock are the most recent investors among the total 8, with three lead investors.

Investor Name

Funding Round

Baillie Gifford

Private Equity Round

BlackRock

Private Equity Round

General Catalyst

Venture Round

IVP

Venture Round

Sozo Ventures

Venture Round

SignalFire

Venture Round

Spark Capital

Venture Round

Breyer Capital

Venture Round

Grammarly Investors

17. Amount Raised

Announced Date

Transaction Name

Money Raised

Lead Investors

Nov 17, 2021

Private Equity Round

$200 Million

Baillie Gifford, BlackRock

Oct 10, 2019

Venture Round

$90 Million

General Catalyst

May 8, 2017

Venture Round

$110 Million

General Catalyst

18. Grammarly Investment

Grammarly invested in the Docugami $10M Seed Round on Feb 11, 2020. Docugami is a Seattle-area document engineering startup transforming how businesses create and manage documents.

With Docugami, anyone can take piles of documents accumulated over the years and convert them into useful data.

19. Grammarly Valuation

Grammarly has a post-money valuation of $13.2B+ as of Nov 17, 2021, according to TechCrunch

Top Grammarly Competitors and Alternatives

Wordtune

Trusted by over 1,000,000 users worldwide, Wordtune helps you express yourself more clearly, regardless of whether you are writing emails, creating documents for clients, or exchanging instant messages with colleagues.

The best part about this tool is the option to choose a tone based on whom you want to send the message.

With its chrome extension, you can use it anywhere, including Google Docs, Gmail, Facebook Messenger, and more. Another good feature of this tool is the automatic translation of foreign languages and providing suggestions in English.

The only downside is that you have to manually press the rewrite key whenever you want to optimise the sentence.

ProWritingAid

ProWritingAid is the editing, Plagiarism, Grammar checker, and Style editor tool to help improve your writing and English skills, acting as your mentor or personal writing coach so that whenever you present yourself, you feel confident.

With over 200,000 active users, ProWritingAid is mainly used by Fiction & Non-fiction Authors, Bloggers & Content writers, Students, Business writers, and more.

Sapling

Sapling is an AI-powered Grammar Checker and Writing Assistant mainly used by enterprises. Using the machine learning system, it catches more than 60% of language quality issues than other spelling and grammar checkers.

Sapling browser extension is available for text-based web apps and business platforms like Gmail, Salesforce Lightning, and Zendesk.

WhiteSmoke

WhiteSmoke is fully integrated and a state-of-the-art English writing tool for detecting mistakes by improving user experience and enhancing knowledge.

Use its Natural Language Processing and various algorithms to analyse texts, detect errors, to provide the best possible suggestions.

Ginger

Ginger software is a start-up from Israel featuring Natural Language Processing to improve written communication. Not only that, it also helps develop English-speaking skills and boosts writing productivity.

The software helps you to write faster and better with the help of its grammar checker and punctuation tools that automatically detect and correct grammar mistakes and is available in the web version, mobile, and desktop apps.

Ginger grammar has more than 8 million users and has received $25 million in investments since its founding in 2010.

Final Words

Grammarly has been one of the most active grammatical correction tools since its release, and has become an essential tool for many businesses.

With written content so relevant currently, expect healthy growth over the coming years with this successful company.

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