As a startup founder, you are probably teeming with ideas, potential, and energy, but possibly lack enough hours in the day to fully deliver everything with optimal efficiency.
One example of this relates to maintaining an online brand presence, which is an essential facet of business that is commonly known for draining the valuable asset of time.
Today, we have something that will help you in this regard: our top picks for the best social media scheduling tools of 2023.
Aside from saving you precious hours, the suggestions in this article will also enhance and improve your social media strategy.
Read on to find out how, exactly, you can polish your socials without eating into your daily schedule too much. Efficiency - thats the name of the game, here at StartupGeek!
Social Media Scheduling Tools
1. Vista Social
Overview
Bio: Vista Social is an all-in-one social media management software designed to benefit your online presence with expertly crafted social media management tools. Vista Social’s main feature is the robust social media scheduling tool, allowing you to create automated queues to publish the posts at the best times.
Other features include publishing and scheduling, reports and analytics, social inbox and listening, review management, and more.
Top Features
Pricing
$0-$5/mo
Pros
Cons
Conclusion
Vista Social is a great social media management tool, with TikTok officially recognizing this as the first-ever fully-approved management app for optimized content creation. With a comprehensive set of features, managing multiple accounts is a breeze, especially with no separate apps to install.
Product Rating Summary
Vista Socia has all the features you can expect from a premium social media scheduling app at a meager price tag. However, it is not an easy tool to use, as you’ll need to dig deeper and learn more about it before properly taking control of the dashboard. The customer support is not great as every representative will redirect to another person. It might take interacting with three to four representatives before they solve your problem.
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2. SocialPilot
Overview
Bio: SocialPilot is an excellent tool for startups, small businesses, and marketing agencies, allowing them to schedule posts on multiple social media platforms like LinkedIn, Instagram, Pinterest, Twitter, and more.
In addition, you can manage all your social media accounts and keep an eye on the analytics to check the growth and interaction of users.
Top Features
Pricing
$30 - $200/mo
Pros
Cons
Conclusion
SocialPilot is more suitable for professionals who manage multiple social media accounts for themselves or their clients from one interface at a reasonable monthly price.
The downside of SocialPilot is the lack of a chatbot and some advanced features like social listening, making it not an ideal option for large corporations. In addition, the lack of automated Instagram posting is a huge drawback, as many experts use Instagram to boost their client’s pages, products, and services.
Product Rating Summary
SocialPilot is relatively easy to use compared to its competitors, and it offers many features allowing customers to schedule posts on multiple social media platforms. The limited support options for the tool could have been improved. Still, considering its price, all-in-all, SocialPilot is a fantastic option for most startups looking to improve their social media presence.
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3. Buffer
Overview
Bio: Buffer was developed in 2010 with the idea to help people manage their multiple social media accounts, which keep on adding support for different platforms and is loved by its community the most.
The best part is that it offers integration with other tools, allowing users more flexibility in scheduling and post-automation.
Top Features
Pricing
$0 - $120/mo
Pros
Cons
Conclusion
Buffer is an excellent social media scheduling tool that you can use for free and manage up to three channels. Its integration with other marketing and scheduling tools makes social media sharing a breeze.
However, its limited social listening capabilities, lack of phone and live chat support, and price increase if you want multiple subscriptions have prevented Buffer from taking the top spot, in this guide.
Product Rating Summary
Buffer is not a great option for teams as it lacks essential collaboration features. In addition, it lacks support for some Instagram hashtags, which leads to failure or auto-publishing, and less customer support is another big issue. In terms of price, this tool is excellent, offers many features, and is quite easy to use.
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4. Sendible
Overview
Bio: Started its journey in 2009 as a platform to replace all the expensive social media schedule tools; Sendible has made huge progress in the past 13 years, helping thousands of customers to stay on top of their social marketing game.
Supporting all social media platforms for post-scheduling, Sendible has the potential to be an all-rounder social media tool for startups, small businesses, and brands.
Top Features
Pricing
$29 - $199/mo
Pros
Cons
Conclusion
Sendible is a feature-rich social media scheduling tool that is ideal for teams, agencies, and freelancers looking to manage multiple client accounts.
With a fantastic integration for business and an extensive knowledge base, even a new user won’t have trouble setting up this tool. The only downside is the slow customer support, which takes up to 48 hours to respond.
Product Rating Summary
With the features this tool offers, the price is excellent, and the knowledge base makes it very easy to use, even for the inexperienced. Customer support is slow, but you might not need it much unless you have specific issues. Overall, this tool is great, but many of its post-optimization features need improvement.
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Overview
Bio: After launching in 2010 and growing a customer base of over 20,000 users, Sprout Social is a great social media scheduling and management platform that will improve your reach.
With Sprout Social, you can improve your teamwork to finish organizing and scheduling cross-network posts and get real-time updates on every published post.
Top Features
Pricing
$249 - $499/month
Pros
Cons
Conclusion
Sprout Social is a good scheduling tool for small businesses who don't require multiple users to handle their accounts. Still, this is the best option for large businesses and enterprises as they only pay for the features they want.
The wide range of detailed reports, the ability to schedule posts with one click using the built-in templates, combined with excellent customer support make this tool worthwhile.
Product Rating Summary
Sprout Social is expensive; price-wise, this is not a great option, plus you need to pay extra to add more users. This tool is featured with everything you want for social media post-scheduling. You can contact support via multiple channels like a phone number and email and get a response instantly.
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Features
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6. CoSchedule
Overview
Bio: CoSchedule was founded in 2013 as a solution for all entrepreneurs to get a marketing calendar without paying a hefty price. Since 2013, the CoSchedule team has focused on improving this tool for teams and individuals, helping them get over 200,000 customers around the world.
In addition, you can integrate it with WordPress and Google Calendar to schedule your social media posts based on your blog and upcoming events.
Top Features
Pricing
$0 - $39/mo
Pros
Cons
Conclusion
CoSchedule's free plan for a lifetime is a plus point for all startups and small businesses, but its complicated interface makes it a bit challenging to use. However, you can check out the free blogs on the website to understand.
Furthermore, the two weeks free trial is also there to help you check what features you can get from its pro and marketing suit.
Product Rating Summary
CoSchedule is inexpensive for all businesses, so in terms of cost, it is a winner, in our opinion. You can’t enjoy the best features in the free plan, but the pro version of this tool gives you everything unless you want in-depth reports and analysis. Customer support is great, with a representative ready to answer your queries via live chat. The only downside is the dashboard which should be improved for easy operations.
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7. eClincher
Overview
Bio: eClincher started its journey in 2012; it was the first platform to introduce 24/7 live support to help users whenever they want and a goal to simplify social media marketing. eClincher provides a complete and user-friendly solution to engage, monitor, and grow your audience on multiple social networks.
Top Features
Pricing
$65- $425/mo
Pros
Cons
Conclusion
eClincher is a good tool for small and large businesses and has a plan for each. While the features it offers are also available in other tools, its ease of use is especially satisfying. You can also grab a demo before using the tool, which is another plus point since you’ll get an idea of what you’ll be getting.
Product Rating Summary
eClincher's easy interface and features are the two main selling points here. Despite not having phone or email support, the live chat should be enough to answer all your queries. eClincher is a bit expensive, but the platform it supports and the features it has justifies the price.
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8. MeetEdgar
Overview
Bio: The concept for MeetEdgar was born in 2009 when its owner was teaching small businesses to improve their social media reach. Since all of it was manual, she decided to create a tool that automated everything, allowing users to save time and effort while providing the best results.
Currently, this tool is taking care of more than 10,000 entrepreneurs' social media accounts.
Top Features
Pricing
$29.99 - $49.99/mo
Pros
Cons
Conclusion
MeetEdgar is excellent for content scheduling, and it saves hours of your week by keeping track of everything and keeping your accounts updated with content. While MeetEdgar does not have all the bells and whistles of its competitors, it is the most reasonably priced social media scheduling tool.
Product Rating Summary
MeetEdgar is an all-in-one tool for teams and individuals, as its plans support up to 20 members and 25 social media accounts. What's more, you can pay from $1.99 - $3.99 to add additional social accounts. MeetEdgar provides customer support via live chat and email and offers an extensive knowledge base.
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9. AgoraPulse
Overview
Bio: Agorapulse is a fully-fledged social media management app, and a good alternative to Social Sprout. However, with much lower prices but offering the same features as many expensive social media scheduling tools, Agorapulse is a much more convenient option for startups and small businesses.
Top Features
Pricing
$59 - $149/mo
Pros
Cons
Conclusion
Agorapulse is an excellent option for teams as it offers all the features your social media marketing strategy needs without breaking the bank. With the new TikTok support, they added in the recent updates, scheduling TikTok videos and reels in bulk has never been easier.
You can use Agorapulse to publish, engage, listen, report, and collaborate with your social networks.
Product Rating Summary
Agorapulse is an easy-to-use platform with tons of features and filters to remove duplicate content, comments, and replies. Agorapulse’s standard plan is excellent for startups, small businesses, and individuals, allowing them to schedule unlimited posts without breaking a sweat. Customer support is also excellent, where live chat covers you for small and quick queries, while email covers you for complicated issues.
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