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As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need...
Email tracking can be a valuable tool for startups, allowing them to monitor who is interacting with their emails and understand the strength of their communication. Email trackers allow users to search for translated receipts, tick rates, reply times, and more.
Despite the potential value of email tracking, choosing which tool to purchase and set up can be difficult. Thankfully, there are a variety of excellent tools useable on the market today. Check out this review of the 10 best Email Tracker tools for your startup so you can work an informed decision that's perfect for your business needs!
Email tracking tools are revolutionizing the way people send and receive emails, although the premise is actually quite simple. They work by providing real-time notifications when your messages have been opened by the recipient, giving you instant visibility into when and how often they've interacted with your message.
This invaluable tool allows senders to engage with their messages analytically, helping them to tailor follow-up communication accordingly. Email trackers also make it easy to monitor saving rates, providing additional insights into possible enhancements you might need. Email tracking tools are a solid resource for anyone who wants to boost communication effectiveness.
Figure: Tracking Pixels - Author: Seobility - License: CC BY-SA 4.0
As a more niche tool, Streak is an email extension that only works with Gmail. It adds open-and-click tracking while improving basic Gmail features.
Additionally, users receive analytics data to analyze the effectiveness of their emails. For this reason, Streak describes itself as a "CRM inside your inbox." Other features include a reply-sorting option for greater organization and an email sidebar with thread history.
Streak is a fantastic alternative to take into consideration if you want to add a Gmail tracker app to your arsenal of email marketing software, especially since email tracking is included in Streak's free version. Advanced features such as CRM reporting and task lists are included in their paid plans, which start at $49 per month.
Free - $159/mo
Streak has a free plan and three paid plans starting at $15 per month.
Pros & Cons
Anyone who uses Gmail to manage business communications and processes will benefit from using Streak. You can use their features while working, without having to use another app or window, as Streak is directly linked with Gmail.
Streak allows you to manage your workflow, contacts, and emails right from your inbox in Gmail. It also offers full CRM features.
Ease of Use ⭐⭐⭐⭐
You can see which emails your recipients have opened or clicked on using Snovio's Unlimited Email Tracker. This is accomplished by the app by showing labels in your Gmail account.
Additionally, when a receiver opens a message or clicks on a link, it will show live notifications in your web browser.
Snovio's Send Later (aka scheduling) feature also enables you to send emails at a certain time and day, while allowing movement between Gmail accounts. The company also launched a new side panel where you can view the history of clicks and opens with insights from within your Gmail inbox.
The fact that this is the only email tracker tool that is completely free to use and doesn't add any logos, signatures, or labels to your emails makes it possibly the most intriguing aspect of the app. The application is compatible with Gmail/G Suite and operates through a Chrome browser extension.
Free - $999/mo
Snov.io offers a free plan and three different pricing plans starting at $30 per month.
Ease of Use ⭐⭐⭐⭐
MixMax is another reliable email tracking tool that lets you observe if and when someone reads your email The app's core functionality provides information about when and how many times an email has been opened. You can also determine who exactly opened group emails.
Once MixMax is installed, you can turn on desktop notifications for the emails you wish to keep track of. When the receiver opens your email, this will trigger a popup to appear on your computer.
Additionally, you can set tracking to begin automatically for all new messages, saving you the time of having to instruct the app to track a specific email each time.
Email tracking with MixMax is free to use, while more advanced features are available with paid plans.
Free - $69/mo
100 emails can be tracked for free each month with Mixmax. Paid plans start at $24 a month per user.
Ease of Use ⭐⭐⭐
MailTrack offers a free, user-friendly tracking tool that we would describe as very user friendly. MailTrack uses pixel-based tracking to provide users with information about who opened their emails, how recipients interacted with them, among various other features you might expect.
Given that MailTrack's main function is to follow client email activity, the reasonable price is a reflection of its basic functionality. This makes the tool ideal for people who want to experiment with email tracking but aren't yet ready to spend a fortune.
Free - $19.99/mo
Mailtrack has a free plan that provides unlimited tracking of email open rate. The paid plans start at $1.99 per month and include daily reports and unlimited email click tracking.
Ease of Use ⭐⭐⭐
MailTracker might be the best free email tracking tool available, in our opinion. With this simple and free email tracking extension, you can see when recipients open your emails.
You can learn when, how often, and from which devices your emails were opened with Mailtracker. This enables you to plan the following steps in your outreach campaign and arrange your follow-ups in an intuitive and data-driven manner.
Free - $29/mo
Mailtracker has a free plan and paid Pro plan starting at $6 per month.
MailTracker from Hunter is a simple and cost-free email tracking tool for Gmail.
You can view the tracking information straight away in Gmail once your recipients have opened their emails. Additionally, you can observe which devices users are using, when emails are opened, and how frequently.
Even though it's not as strong as other email trackers, it's free and offers a plethora of data.
Ease of Use ⭐⭐⭐⭐
An all-in-one email tracking tool called Right Inbox provides functions including email opens tracking, click-throughs, and customized email templates. Follow-ups can be scheduled to be sent at the best times, and if there is no response, they can then be terminated.
At every stage of the sales process, repetitive emails to prospects are avoided through automated follow-up processes. You can accomplish all of your tasks in Gmail using just one tool thanks to additional features including one-click templates, custom email signatures, and email reminders.
Free - $14.95/mo
Right Inbox has a free plan and four paid plans starting at $6.95 per month (two of the plans are for Professionals, and the other two are for Teams).
Right Inbox is a Chrome extension for Gmail, designed to speed up your emailing efforts and track response.
With the Right Inbox email tracking feature, you can learn who reads and clicks on your emails, how often, and at what time. This email tracker provides email reminders, sequences, and scheduling tools in addition to being an email tracker.
Ease of Use ⭐⭐⭐⭐
One of the easiest methods to gauge the level of interest among prospective customers is to examine how your emails are received, and SalesHandy excels at this. You can determine each email's open rate and go into its history using SalesHandy's email tracking software to determine whether or not your consumers are at all interested in the subject you have chosen.
You can also enable the desktop notification to receive real-time alerts whenever someone opens your email if you want to increase the effectiveness of your follow-ups.
SalesHandy's individual link-tracking tool could assist you if the goal of your email was to send clients to a certain website. It will display the number of visitors who visited the specified page after clicking the links in your email.
SalesHandy's email reply tracking feature, which enables you to find important customer emails from your flooded inbox, is another interesting feature.
$27 - $179/mo
Sales Handy offers four pricing plans, including a free plan. Paid plans start at $27 per month.
The SalesHandy email tracker provides unlimited free tracking and email scheduling for Gmail.(Unfortunately, the free version is inaccessible to Outlook users.)
SalesHandy offers insights on how to boost your email productivity. For each opened email and clicked link, you receive an immediate desktop notification. Additionally, you can create and save email templates while on the go.
To fully utilize email data, the paid versions let you integrate email insights with Zapier and your CRM.
Ease of Use ⭐⭐⭐⭐
Filter data based on the engagement of team members or campaign dates
Free - $85/mo
Yesware has four available plans starting from $15 per user per month. They also have a free plan available.
Keeps track of customer engagement history in your inbox
Ease of Use ⭐⭐⭐⭐
Cirrus Insight has a massive amount of capabilities and is more than just an email tracking software. Users can make customized sales sequences, connect their inbox and calendar with Salesforce, track email opens and customer activity, and a lot more.
Buyer Signals, a feature of Cirrus Insight's email tracking service, provides access to more information than just basic email opening rates. Cirrus Insight can grade and rank each and every customer by tracking all their actions, such as link clicks and attachment opens.
Users will be alerted when their leads are ready for a sales push after a customer's activity indicates ideal behavior. Buyer Signals give salespeople complete visibility into their pipelines, eliminating the need to guess.
$10 - $29/mo
Cirrus Insight offers paid plans that support standard email tracking and productivity features starting at $10 per user per month.
Ease of Use ⭐⭐⭐
GMass is Gmail's very own answer to Mail Merge, enabling bulk email broadcasting to specific individuals with merged data. It is possible to set up automated follow-ups to increase email engagement.
You will be able to monitor a wide range of data points, including open rates, click-through rates, and bounce rates. A campaign report will be generated by GMass automatically once you've sent an email campaign.
It's simple to track your email marketing efforts with GMass as it's accessible through both free and premium accounts and can be installed within Gmail.
GMass is also excellent for email marketers that want to automate the distribution of marketing emails. You can schedule emails and manage your autoresponders using its main features without having to worry about technology or programming.
$19.95 - $49.95/mo (per user)
GMass provides three payment tiers for both individuals and teams in addition to a free plan.
When you realize that link development through email outreach is essentially just a numbers game, it becomes clear why GMass is one of the most powerful outreach tools you'll ever use. GMass handles everything, including mass delivery of tailored emails, thorough campaign tracking, and even automatic follow-up emails to maximize response rates.
Ease of Use ⭐⭐⭐
By tracking your emails, you can identify where your outbound efforts are performing, and where they are not. This type of information is crucial for anyone engaging in a well-strategized campaign. Without trackers, you are essentially just seeing your way in the dark.
Marketing is all about insights, you might agree. Insights into habits, preferences, demographics, and desires. Reporting is just another insight - a tool you can deploy to gain precise knowledge about the effectiveness of your message.
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