This category is dedicated to strategies and tactics for effective marketing and sales. From digital marketing to customer relationship management, readers can find actionable tips to drive business growth.
Understanding how to harness the power of public relations can be a challenge for any startup founder. But what if there was a way to simplify this process, increasing your brand visibility without breaking the bank? Help a Reporter Out (HARO) might be the answer you’re looking for. This freemium service connects experts like you …
In today’s digital landscape, the power of content marketing is undeniable. But are you truly leveraging its full potential? Many startups and content marketers grapple with this challenge, often struggling to create impactful content that resonates with their audience and drives action. The solution? A well-crafted content marketing strategy. This approach not only helps you …
When it comes to running a successful business, it can feel like there are a million moving parts and lots of potential missteps. Even more so for startup founders, whose every mistake feels amplified and worrisome. With that in mind, today’s post is important, and worth reading – we are going to dive into four …
Globally trusted as the go-to professional networking hub and boasting a staggering 900 million active million users, Linkedin is the de facto platform for professional schmoozing and slick networking. If you are not part of the LinkedIn tribe, you probably should be. By creating a LinkedIn profile you can grow your professional identity, build a …
Building a startup can be an exhilarating yet challenging experience. In the midst of wearing multiple hats and juggling various tasks, it’s not uncommon to find ourselves wondering where all the time went. And let’s face it; productivity can take a hit when we’re struggling to keep up with the fast-paced world of entrepreneurship. Between …
Are you starting a business and exploring what marketing strategies work best? If so, you’ve likely heard of inbound and outbound marketing – two essential tactics to attract customers. But do you know the difference between them, how they can be implemented as part of your overall marketing efforts, or which strategy is better for …
Do you know what makes a startup thrive and flourish? It is a combination of imagination, passion, and the right resources to nurture its growth. Just like how a sapling needs water, sunlight, and soil nutrients, a startup needs resources to thrive. Success isn’t assured through resources alone, however. You also need to manage your …
Are you a startup founder looking to drive more sales for your SaaS business? If so, then you’ve come to the right place. We recently had the opportunity to sit down with one of the experts in the industry who shared their best tips and strategies for increasing sales for your software-as-a-service company. From understanding …
The customer onboarding process is probably the most important stage of the relationship with your customer, or client. While this is only the first step in what is hopefully a long and profitable association, a tone is being created, while a precedent is being set. Customer onboarding isn’t a complicated process, but if done incorrectly, …
Penetration pricing is an incredibly captivating business tool and arguably the most powerful way to boost your growth. It is a strategy commonly deployed by businesses of all sizes, from smaller traditional companies to modern tech giants, and has something of an elusive mystery that isn’t always easy to truly perfect, despite the simple nature …
Most startup founders would agree that a reliable source of financing is crucial to success. A business credit card allows you to purchase the products and services you need to get your business up and running and pay for any unexpected expenses. However, with so many business credit cards on the market, it can be hard to …
There is a good reason why most brands consider email a cornerstone of their marketing. Despite the emergence of new marketing strategies and complex sales funnels, nothing compares to the reliable and often powerful tactic of a trusty email campaign. Email marketing might even be the most effective tool at your disposal if nurtured and …