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This category is dedicated to strategies and tactics for effective marketing and sales. From digital marketing to customer relationship management, readers can find actionable tips to drive business growth.
Everything seems to evolve and change so quickly these days. Just as you have settled on a particular business strategy, a new one gives you pause for thought. But let’s not get distracted. Stick to the main, tried, and tested practices through your startup process, and have a solid foundation to build on. Revenue models …
As a startup founder, you need to capitalize on every weapon at your disposal to optimize revenue. One of the essential weapons in your startup armory is the sales funnel, and if you don’t have one, you probably should. This blog post will explore sales funnels and how to deploy them effectively. The goal here …
![How To Find Your Startup Product Market Fit [5-Step Plan]](https://startupgeek.com/wp-content/uploads/2023/09/Product20market20fit-scaled.jpg)
You’re not alone if you’ve identified a ready market or a business opportunity but are scared to jump in. Most would-be entrepreneurs begin with a product or service in mind to bridge a gap they’ve observed in their lives. While personal and life problems can be great sources of inspiration, it’s crucial to approach your …
As a startup, you know that promoting your business is essential to success. But with so many marketing channels, it can be tough to know where to start. SEM (search engine marketing) is a great way to promote your startup in front of potential investors and customers, and in this blog post, we’ll show you …
As Aristotle argued, humans are essentially social creatures who need to interact with others to satisfy their needs. The interaction may take various forms, and as technology advances, so do the ways of being social. Social media’s evolution has only been made possible by the advances in information technology, the human intellect, and our hunger for interpersonal …
![Copywriting Vs Content Writing: What Is The Difference [2 Examples]](https://startupgeek.com/wp-content/uploads/2023/09/Copywriting20vs20content20writing-100.jpg)
When you’re starting a business, one of the most important decisions you’ll make is what type of content you will create – from blog posts and articles to social media updates and website copy. This type of content will be produced using two quite different styles: either content writing or copywriting. But what’s the difference …
A startup is only as good as its clients and without them, a startup cannot survive. With that in mind, it’s so important for startups to have systems in place to manage customer service and keep their clients happy. Customer service management (CSM) is a system that helps you do just that. In this blog …
Now that Google Analytics 4 (also known as GA4) is launched and Universal Analytics’ retirement is drawing near, it’s time to start getting your company ready for the next generation of data analytics. The deadline of July 2023 may seem far away, but in the lightning-fast world of digital technology, that time will fly by …
Starting a new business is always a challenge, but it’s especially difficult when you’re trying to do it on a shoestring budget. One of the most important things you can do early on is to create a robust marketing budget and ensure your money is being spent in the right places. In this blog post, …
Over 61% of marketers consider SEO the best way to market a product. SEO is probably the most cost-effective way to understand and reach customers. SEO improves a business’s website’s overall searchability and visibility, leading to increased organic traffic. A good strategy can help you rank on the 1st page of Google – or even better, the …
There has been quite a shift in content strategies over the last few years and with it, video content has boomed, with YouTube becoming the second-largest search engine after Google. Savvy marketers have been serious about YouTube for some time now, with many even prioritizing it over Google, and with good reason: YouTube alone receives …
Having an online presence is crucial for startups. A website may assist ambitious founders in reaching the next level of success. But the truth is that not everyone knows how to create a website. Learning it all takes significant time, and hiring a professional developer to accomplish it for you might be prohibitively expensive. However, …