This category is dedicated to strategies and tactics for effective marketing and sales. From digital marketing to customer relationship management, readers can find actionable tips to drive business growth.
As a startup founder, you are probably teeming with ideas, potential, and energy, but possibly lack enough hours in the day to fully deliver everything with optimal efficiency. One example of this relates to maintaining an online brand presence, which is an essential facet of business that is commonly known for draining the valuable asset …
The marketing industry is dynamic and constantly evolving, small businesses need to be proactive and modify their strategy as new digital platforms and trends appear. Most consumers today conduct their research online before making a purchase, so it is crucial for small businesses to have a strong online presence even though conventional marketing strategies like …
The popularity of influencer marketing has skyrocketed in tandem with the incredible popularity of social media. More and more consumers are turning to their favorite Instagram influencers, Twitter personalities, and YouTubers for recommendations before making online purchases. Around 4.59 billion of the population uses social media, with studies predicting that by 2027, this figure will reach 5.85 billion. Without a …
You worked hard to get traffic to your website, and visitor numbers are growing. But what if those prospects are not prepared to purchase at the time? Maybe they get a little sidetracked, and neglect to see a purchase through? The truth is prospects who bounce are nothing to fear, and a normal part of …
With almost one-quarter of sent emails ending their short life in a spam folder, those with an ineffective email strategy are missing out on revenue. It really is as simple as that. Potential issues do not end there, however. Without a strategy, deliverability affects where an email is placed within a recipient’s main inbox, or …
Email marketing has become a tough endeavor, in this day and age. Finding a way to connect with prospects through cold email just isn’t easy anymore. Drip campaigns present a far better opportunity to connect and engage because the recipient is already subscribed. You have their attention. The hard part is done. Providing you nail the …
Fundamental Marketing Email Whitelist Instructions Since your Email Provider probably uses some type of overzealous filtering; You’ll be asked to add certain email addresses to your trusted list of senders, contacts or address book. All also known as “Whitelisting.” For Example, you might get a message like this: “If you do not see an email from John …
![Why Website Optimization Is Critical For Small Businesses [12 Best Tools Review]](https://startupgeek.com/wp-content/uploads/2023/09/Website20Optimization.jpg)
The process of improving the functionality of your website and raising its search engine rankings is known as website optimization, the goal of which is to increase website traffic and conversions, resulting in more revenue. With that being said, online marketers and business owners often neglect to thoroughly optimize their websites before moving on to …
Your company won’t sell itself, no matter how much you want it to. A successful digital marketing strategy is essential for a startup to grow and reach its sales targets. For many entrepreneurs, especially those who don’t spend most of their time online, diving into the world of digital marketing might feel like venturing into …
![7 Best SEO Tools For Your Startup [Ranked & Reviewed]](https://startupgeek.com/wp-content/uploads/2023/09/Best20SEO20TOOLS-100.jpg)
Did you know that 90.63% of web pages on the internet are not getting organic traffic from Google? SEO (Search Engine Optimization) is one of the most important aspects of online marketing and has been for some time. Good SEO can help you get organic traffic for free, which can result in more leads and sales for …
As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need a way to target all of them to increase their reach and grab customers. Sending emails out manually could take hours – automated tools can do that for you in minutes. You’ll need a …
A lifeline for most businesses in one way or another, you might struggle to function without constant fresh leads coming in. The challenge for most people is finding them. It can be a frustrating process, with one study in particular reporting that 61% of entrepreneurs find lead generation difficult. But there is no need to start walking …