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Marketing & Sales

This category is dedicated to strategies and tactics for effective marketing and sales. From digital marketing to customer relationship management, readers can find actionable tips to drive business growth.

5 Underrated Platforms to Promote Your Business Today

5 Underrated Platforms to Promote Your Business Today

The marketing industry is dynamic and constantly evolving, small businesses need to be proactive and modify their strategy as new digital platforms and trends appear. Most consumers today conduct their research online before making a purchase, so it is crucial for small businesses to have a strong online presence even though conventional marketing strategies like …

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How to Leverage an Effective Influencer Marketing Strategy

How to Leverage an Effective Influencer Marketing Strategy

The popularity of influencer marketing has skyrocketed in tandem with the incredible popularity of social media. More and more consumers are turning to their favorite Instagram influencers, Twitter personalities, and YouTubers for recommendations before making online purchases. Around 4.59 billion of the population uses social media, with studies predicting that by 2027, this figure will reach 5.85 billion. Without a …

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How the Right Drip Marketing Campaign Can Boost Your Startup Sales

How the Right Drip Marketing Campaign Can Boost Your Startup Sales

Email marketing has become a tough endeavor, in this day and age. Finding a way to connect with prospects through cold email just isn’t easy anymore.  Drip campaigns present a far better opportunity to connect and engage because the recipient is already subscribed. You have their attention. The hard part is done. Providing you nail the …

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How to Whitelist an Email in 23 popular tools

How to Whitelist an Email in 23 popular tools

Fundamental Marketing Email Whitelist Instructions Since your Email Provider probably uses some type of overzealous filtering; You’ll be asked to add certain email addresses to your trusted list of senders, contacts or address book. All also known as “Whitelisting.” For Example, you might get a message like this: “If you do not see an email from John …

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Why Website Optimization Is Critical For Small Businesses [12 Best Tools Review]

Why Website Optimization Is Critical For Small Businesses [12 Best Tools Review]

The process of improving the functionality of your website and raising its search engine rankings is known as website optimization, the goal of which is to increase website traffic and conversions, resulting in more revenue. With that being said, online marketers and business owners often neglect to thoroughly optimize their websites before moving on to …

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How To Build The Best Digital Marketing Strategy For Your Startup

How To Build The Best Digital Marketing Strategy For Your Startup

Your company won’t sell itself, no matter how much you want it to. A successful digital marketing strategy is essential for a startup to grow and reach its sales targets. For many entrepreneurs, especially those who don’t spend most of their time online, diving into the world of digital marketing might feel like venturing into …

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7 Best SEO Tools For Your Startup [Ranked & Reviewed]

7 Best SEO Tools For Your Startup [Ranked & Reviewed]

Did you know that 90.63% of web pages on the internet are not getting organic traffic from Google? SEO (Search Engine Optimization) is one of the most important aspects of online marketing and has been for some time.  Good SEO can help you get organic traffic for free, which can result in more leads and sales for …

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34 Best Email Marketing Software For Startups

34 Best Email Marketing Software For Startups

As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need a way to target all of them to increase their reach and grab customers. Sending emails out manually could take hours – automated tools can do that for you in minutes. You’ll need a …

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15 Best Lead Generation Strategies For Early Stage Startups

15 Best Lead Generation Strategies For Early Stage Startups

A lifeline for most businesses in one way or another, you might struggle to function without constant fresh leads coming in.  The challenge for most people is finding them. It can be a frustrating process, with one study in particular reporting that 61% of entrepreneurs find lead generation difficult.  But there is no need to start walking …

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