Shanzae Solangi is an enthusiastic content writer with expertise in SEO and keyword research. Her bachelor’s degree in Clinical Psychology mixed with her adept writing skills allows her to successfully enter into the targetted audiences’ mind and create content that could help companies generate leads. Shanzae’s adaptable skills, eagerness for learning and communication skills are the reason for her quick success in the world of content writing. Besides creating powerful content that drives companies' online growth, she holds an administrative role, managing and overlooking several different websites.
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Did you know that 90.63% of web pages on the internet are not getting organic traffic from Google? SEO (Search Engine Optimization) is one of the most important aspects of online marketing and has been for some time. Good SEO can help you get organic traffic for free, which can result in more leads and sales for …
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It might not be the most cheerful thing you will read today, but the truth is that 90% of all startups fail. The reasons for such a vast number are plentiful and usually quite obvious. One common factor, however can be attributed to an inadequate team. Finding skilled employees in the early years of a …
With slow but very careful growth since its launch in 2010, Pipedrive is beginning to make a name for itself over the last few years as a pretty credible CRM. With its tagline: ‘Designed to keep you selling’, this Customer Relationship Management (CRM) tool looks appealing and promising to sales professionals and Founders. Catching the …
Canva is an Australian design and publishing tool created by Melanie Perkins, who was just 19 years old when she founded the company in 2013. Canva has grown into a globally recognized brand, with over 100 million users spanning 190 countries. Now valued at over $40 billion (as of 2022) the company is generally viewed as one …
As the world is moving towards online businesses, marketing strategies are changing drastically. More people are visiting websites, so companies need a way to target all of them to increase their reach and grab customers. Sending emails out manually could take hours – automated tools can do that for you in minutes. You’ll need a …
Online screen recording software has become a familiar and valuable tool for businesses in the digital marketing era, helping individuals to capture and edit on-screen activity and create engaging videos that can help promote products or services. It’s another convenient digital tool we all seem to benefit from these days, but as usual, we are …
Everything seems to evolve and change so quickly these days. Just as you have settled on a particular business strategy, a new one gives you pause for thought. But let’s not get distracted. Stick to the main, tried, and tested practices through your startup process, and have a solid foundation to build on. Revenue models …
Grammarly (previously known as Sentenceworks) is an AI-powered writing assistant created to improve and enhance communication between two people. What first started as a means to help fix students’ sloppy writing became extremely popular in a very short period of time and is probably considered the go-to writing assistant. Founded by Max Lytvyn, Alex Shevchenko, …
Startups have a lot of decisions to make when it comes to their business. One of the most important ones is choosing a CRM (customer relationship management) system. HubSpot and Salesforce are two of the most popular CRM systems on the market. Both offer a wide range of features, but which one is the best …
Learning about customer behavior is essential for a business as you can make changes to improve their experience on your website. It’s almost like having metaphorical cameras installed on your website, carefully watching your customer’s habits and preferences. Among all the analytical tools, Hotjar is considered the best in helping you understand users better with its heatmaps …
Over 61% of marketers consider SEO the best way to market a product. SEO is probably the most cost-effective way to understand and reach customers. SEO improves a business’s website’s overall searchability and visibility, leading to increased organic traffic. A good strategy can help you rank on the 1st page of Google – or even better, the …
Startup founders may pay employees fairly and meaningfully by utilizing equity-based compensation, often known as deferred compensation, without spending critical capital. Deferred compensation is governed by Internal Revenue Code 409A, which mandates that you must get a valuation if you plan to distribute firm equity over time. Internal revenue code IRC 409A explains the steps …